The first piece was an Advertising Age article reporting that our nation's kids “…overwhelmingly chose McDonald's as their favorite fast-food restaurant (37 percent picked Mickey D's, 10 percent liked Subway and a mere eight percent opted for Burger King).”
McDonald's is so successful with kids, says one industry analyst, because of its Happy Meals. Eric Giandelone of Mintel says the calorie-laden meals make going to McDonald's “…fun for kids.” I'll bet the trips they make later in life to obesity clinics won't be as much fun.
McDonald's disturbing success with our nation's youth dovetailed neatly with an excellent Jane E. Brody column in a recent New York Times Health Section. In it, Brody profiles Dr. Toni Yancey, a professor of health services at UCLA, who says, “Being sedentary is the norm in America.” Ninety-five percent of Americans, says Yancey, “…spend most of our waking time sitting, reclining or lying down.' Let me repeat that statistic: 95 percent of us do nothing. Zip. Zilch. Nada. A Happy Meal legacy, perhaps?
Dr. Yancey has a name for America's inertia. She calls it “sedentary behavior disorder.” I call it laziness.
She has a solution for SBD and has even written a book about it called “Instant Recess.” Unlike the recess we remember from grade school however, this newer, adult version consists of “two, 10-minute breaks of enjoyable community activity as part of people's everyday lives.” Yancey suggests brisk group walks wherever people gather: workplaces, day care centers, conferences, etc. She says instant recess beats structured exercise since most people “get tired when they exert themselves just a little bit, which of course discourages them from exercising.” I'd call that laziness as well.
I'm all for Dr. Toni Yancey's instant recess strategy. I just hope the group walks don't pass by a McDonald's. I can just see one of the members suggesting an instant recess from the instant recess.