One would have had to be color blind to miss the splashes of pink adorning every NFL player and stadium this past Sunday. The same goes for the bright pink worn by countless walkers, runners and cyclers participating in National Breast Cancer Awareness Month events. And, that is as it should be.
But, did you know that September was National Prostate Cancer Awareness Month? I sure didn't. And, I didn't see one NFL player or stadium sporting light blue, which is the initiative's official color. Nor did I see any walkers, runners or cyclists supporting the cause.
A quick check of Zero: The Project to End Prostate Cancer (insert link) revealed these sobering facts:
– One in eight American women is diagnosed with breast cancer. But, ONE IN SIX American men is diagnosed with prostate cancer.
– Prostate cancer is the most commonly diagnosed disease among men and is the second leading cause of men's cancer.
– 240,000 men contract prostate cancer every year.
– Sixty percent of men who contract prostate cancer are African-Americans.
According to Zero, '…Significantly more federal dollars, more attention and more support are being afforded breast cancer.' They don't say why, but I can hazard a guess: the Susan G. Komen Foundation. It has to be one of the most powerful marketing and fundraising machines of our time. Sadly, though, there is no male version of Komen; no prominent, well-healed victim who can strike a chord and rally a cause.
I think the NFL has bowed to political correctness and wrapped itself in pink for two reasons:
– Perhaps one simply doesn't say no the Susan G. Komen Foundation.
– It's smart marketing. The NFL already has the full attention of every red-blooded American male. By embracing breast cancer, the NFL is doing some very smart target marketing towards women. It's a no brainer.
I should note that, unlike the NFL, Major League Baseball hasn't ignored prostate cancer. Indeed, MLB has declared Father's Day, June 18th, as prostate cancer awareness day.
So, why can't the NFL launch its season with a prostate cancer awareness month and adorn its players and stadiums with light blue wristbands, socks and bunting? There must be a reason. While it's probably not the case, perhaps the Komen folks demanded exclusivity with the NFL?
It's high time the NFL lend a helping hand to its core male audience. It's also clear that prostate cancer desperately needs its own Susan G. Komen to jump start a long overdue need.
I'd love to help. I'm a big supporter of the Young Survival Coalition and would gladly lend my support to Zero or any other organization that, unlike the NFL, won't turn its back on half the American population. Besides, powder blue has always been my favorite color.