The Armani of PR



Last week, I fancied myself the Curt Flood of PR; someone who was willing to take on the establishment and speak out against the injustice of our industry's awards program.

This week, I see myself as a top fashion designer. And, I'm delighted to say I'm not alone. In fact, my firm was just selected as the 2011 Best of Manhattan Award winner in the clothing category!

I can't tell you how thrilled I am. Ed and I have labored long and hard to make sure we carry the most stylish clothing at affordable prices in handsomely designed stores. In fact, the U.S. Commerce Association award is the culmination of a long and winding road, and I'd like to thank the judges (as well as all the little people who made this possible).

I'd also like to alert the judges to the fact that Peppercom is a strategic communications firm and NOT a clothing store. Sure, we'll occasionally run a going out of business sale and mark down all items by up to 75 percent, but that's it.

I jest of course. But, the Best of Manhattan Award notification is a genuine reputation blunder. If the U.S. Commerce Association can name Peppercom the Big Apple's best clothing store, they could just as easily pick Saks Fifth Avenue as the top funeral parlor.

To err is human. To forgive, divine. But, the business world is a stern taskmaster and this degree of sloppiness is both laughable and lamentable.

Even though I'll be thrilled to accept my much-deserved award in the most stylish tux imaginable, I would advise the U.S. Commerce Association to invest a few bucks in a new database management system. If they do so, I'll throw in a new suit for the CEO. It's the least the Armini of PR can do.


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