It's one thing to draw a line in the sand and, right or wrong, defend one's position. George W. Bush spent eight years in the White House doing just that. And, while I personally disagreed with just about every decision he made, I admired the man's courage of convictions.

That's why I find Chick-fil-A's sudden about- turn on corporate donations about as tasty as a month-old bucket of chicken nuggets. In fact, the move, while astute, tells me the corner office blinked.

This sort of mixed messaging and flip-flopping on key issues is exactly what caused Massachusetts Senator John Kerry the 2004 presidential election. As Republicans correctly pointed out, Kerry changed his vote time and again on key issues. And, Chick-fil-A has just done the same thing. So, consider me the fast food version of a Swift Boater.

Some Repman readers may not like my dredging up the Chick-fil-A story again. But, so be it.

When I penned my original thoughts on Chick-fil-A's president’s decision to publicly discuss his views on marriage, the Repman comments section lit up like Times Square on New Year's Eve.

And, the separate guest column I wrote for Inc. Magazine that was, in turn, re-published by The Wall Street Journal also engendered the wrath of more than a few bible thumpers. (Note: one cowardly individual used the blog as an excuse to end his relationship with my firm.) So much for Christian charity.

Unlike Chick-fil-A, I stand by my decisions. By back-stepping and double talking to please everyone, Chick-fil-A has succeeded only in alienating its original base (and reinforcing the average American's belief that we simply can't believe anyone anymore).

As for me, I'll always think of this forgettable fast food purveyor as Chick-flip-flop-A and not Chick-fil-A.