In case you're in the dark, Clayton's company, Dish Network, invented the AutoHop Ad-Skipper. In effect, it enables TV viewers to erase commercials from the face of the earth. In my book, that's akin to ending world hunger.
As one might expect, though, Clayton is seen as the antichrist by ad agencies and mainstream broadcast networks alike. Recently, in fact, CBS CEO Les Moonves threatened Clayton, saying he would remove The Tiffany Network's content from The Dish Network. What a bully!
But, was the DaVinci of Da Dish cowed? Did he curl up in a ball and plead, “Oh, Mr. Moonves, sir, please don't take away my CBS!” Au contraire mon frère. Clayton responded with a right hook to the jaw of the CBS potentate that would put smiles on the faces of the late Rocky Marciano, Joe Louis and Smokin' Joe Frazier, respectively.
Clayton said, “Give the consumer a better experience and everybody wins. The fast-forward button didn't kill the television business." Zing!
And, of course, Clayton is right. The mindless pap that masquerades as prime-time programming nowadays is what's killing TV. And, the commercials that help pay the freight for the vast wasteland that is prime-time TV are just as bad.
Clayton's defiance displays more than courage. It shows he's willing to put his money where his mouth is by sustaining the huge hit that the loss of ALL CBS programming would cause. But, that's what also makes him such a rare breed.
This world needs a whole lot more Clayton and a whole lot less Moonves. We need leaders who, like Clayton, can both dish it out and take it. Now, where DID I leave my ad-skipper?