Corporate Social Irresponsibility

6438553281_0e0357689aIt's one thing to peddle fast food and pretend that people are “Lovin' it!” After all, one can make the argument that the McDonald's and Burger Kings of the world are merely giving the great unwashed masses what they crave.

But, I'd have a tough time looking in the mirror if I represented Wendy's.

In case you missed it, the Tier B fast food chain recently introduced 'The Five Dollar Moonlight Meal Deal'.

Yes, that's right Virginia, if you haven't wreaked enough havoc on your body during the day, you STILL have a chance to buy a $5.00 combo at Wendy's that is only available AFTER 10 pm, and features a Double Stack Hamburger, Chili Cheese Fries AND a large drink!

To be precise, the special offer is described by Wendy's wordsmiths as '…two junior hamburger patties topped off with American cheese, ketchup, mustard, pickle and onion. Made fresh when you order it. Big on taste and small on price!'

I'd say it's also big on triggering a massive coronary event say, around 2am. Not to mention the extra pounds that one will amass by allowing those 1,270 calories to cuddle up in one's arteries, stretch out in one's gut and add inches to one's girth during the night.

But, don't take it from me. There are countless, documented studies that prove eating after dark is the NUMBER ONE way to add weight and nourish those festering, obesity-related diseases taking hold in one's system.

As Satchin Panda, associate professor in the Regulatory Biology Laboratory at the Salk Institute in La Jolla, California, said, “…If you snack until midnight and sit down to your breakfast at 7am, your body may never get the opportunity to burn ANY fat before you start reloading your glycogen stores again.” Talk about a recipe for disaster.

I'd call Wendy's Moonlight Meal Deal a raw deal (as well as a text book example of corporate social irresponsibility).

America has a well-documented obesity epidemic. And, our health care costs are skyrocketing precisely because a largely sedentary populace is inhaling junk food from the likes of Wendy's. Offering a special incentive to consume some 1,270 additional calories when the body is about to shut down for a night's sleep is the fast food equivalent of pouring gasoline on fire. Or assisted suicide. You decide which.

Either way, how do the Wendy's people look at themselves in the mirror? Maybe they're just too tired after inhaling one of those Moonlight Moon deals.

And a tip o’ Rep’s cap to Thomas J. Powers, Jr.* for suggesting this post.

* Thom is a Leukemia and Lymphoma
Society Man of the Year Candidate. Please support this charity and
"vote" for Thom by donating to the LLS: Click here.

5 thoughts on “Corporate Social Irresponsibility

  1. Totally agree, Julie. People wonder why America’s falling behind competitively (as they shovel another Big Mac or Wendy’s burger into their mouths at midnight).

  2. The obesity epidemic in the U.S. (along with the rising rate of diabetes) is linked to people being urged to consume food (and super-sized at that) 24 hours a day.
    People cannot sit through any event — be it a ballgame, movie, concert, etc. — without exercising their jaws. I don’t understand why people can’t fast for less than 2 hours. It’s out of control.
    So this latest “midnight run” for food at Wendy’s does not surprise me. In fact, I’m surprised it wasn’t offered sooner. America is digging it’s grave with it’s mouth.

  3. Thanks for the first person report on Wendy’s quality burgers, lunchboy. I guess if one is going to clog one’s arteries at midnight, it’s best to do so with prime cuts of beef.

  4. I agree wholeheartedly that this is a bad deal for our hearts and waistlines. But, as a shareholder of WEN, I will welcome the offering to those who decide to eat there. There’s a fine line between corporate and personal responsibility…and not for nothing, Wendy’s burgers do seem better than the rest. It’s been years since I have had a Whopper or Big Mac, but I did have a Wendy’s burger during the winter. It seemed “real” at least.