– PepperBake to compete with such iconic brands as The Cake Boss, Krispy Kreme and Dunkin' Donuts –
New York, April 1, 2013 — Peppercomm continued its rapid transformation from a traditional public relations firm to a full service agency by announcing the launch of PepperBake, a full-service bakery.
The bakery will be housed in what was the firm's fifth floor kitchen. It will provide walk-in, delivery and catering services ranging from cakes and breads to a full line of bagels, doughnuts and muffins. Managing Partner Steve Cody explained the rationale for such a revolutionary line extension. "We realize that Edelman, Fleishman and the big boys already have all the service offerings covered so why not totally disrupt the agency model and begin to truly delight clients with comfort food?”
Ed Moed, co-founder added, "Whoever said the way to a man's heart is through his stomach was right. We're hoping PepperBake will take the same journey and make clients and prospects consider Peppercomm as a truly full-service partner."
Cody said PepperBake's brand promise is simple, yet compelling: "Our ideas may be half-baked, but our donuts sure aren't."
PepperBake will be led by Michael Dresner, who also manages the firm's licensing division, Brand Squared Squared. "He's the marketing world's answer to the Pillsbury Dough Boy," observed Cody.
Peppercomm executives say PepperBake's revenues will be evenly split between walk-in traffic, eCommerce and catering. "We'll know we've succeeded when the likes of Omnicom, WPP and Interpublic begin hiring us to cater their shareholder meetings," said Moed. The firm also is unveiling Moed's Mocha, a proprietary combination espresso/cappuccino beverage Peppercomm executives say makes Red Bull "…seem tame by comparison."
Should the new venture succeed, Peppercomm executives say they may consider such additional line extensions as PepperDeli, PepperAutoParts and PepperCleaners. "People have come to expect innovation from Peppercomm. There's no reason our brand can't expand to include deli meats, auto accessories and even dry cleaning," Cody predicted. "I could see us becoming the Wal-Mart of the agency world."
Peppercomm is a strategic integrated communications and marketing firm (that also sells baked goods). It is headquartered in New York, and maintains offices in San Francisco and London.