The Nixon White House of Sports

IH186155Were one to characterize the Nixon White House, one might select such words as cover-up, paranoia, conspiracy and double-talk. The same could be said of the current management of the New York Jets football team.

Ever since the team failed to deliver on coach Rex Ryan’s guarantees they would win a Super Bowl, the communications strategy has gone from braggadocio trash-talking to a hot mess of half-truths, mistruths and complete silence.

As a result, the trust that has long existed between GangGreen and fan base has completely eroded.
To add insult to injury, the Jets have lost their ultimate brand ambassador, Joe Willie Namath.

As you can read in this article and listen on this link, Joe has been treated in a very shabby way by the team. That’s akin to the Yankees turning their back on Derek Jeter or the Giants cutting off Phil Simms. It just doesn’t make sense. And, it further escalates the tension between the team and fans.

At the height of the Vietnam War, legendary CBS News correspondent, Walter Cronkite, broadcast a scathing editorial on the conduct of the war, declaring that, for all intents and purposes, the U.S. could not win. Watching Cronkite on his Oval Office television set, LBJ told his aides, "If I’ve lost Cronkite, I’ve lost the country." And, he had.

The same holds true for the Jets. If they’ve lost Joe Willie Namath, they’ve lost JetsNation. And that, my friends, is a tailor-made worst practice case study for any upcoming Arthur W. Page, PRSA or Council of PR Firms seminar on image and reputation.

6 thoughts on “The Nixon White House of Sports

  1. Everyone loves what you guys are usually up too. This type of clever work and exposure! Keep up the awesome works guys I’ve added you guys to my blogroll.|

  2. Thanks for the post, Greg. But, I disagree about Sanchez. His confidence is shot, and he’s like a returning war veteran with PTSD. At the first sign of trouble, he’ll panic. There’s every possibility he can reinvent himself somewhere else, but Jets fans have moved on. Management needs to do the same thing.

  3. I disagree with the handling of Sanchez. Let the kid play. Don’t oput all the blame on the quarterback. Namath was right about getting the offensive line in place. Fans tend to focus on the skill positions when the games are often won in the trenches — both the offensive and defensive lines. It generally takes seven years for a college quarterback to mature as an NFL quarterback. There have been a lot of busts along the way with many teams. But I truly feel Sanchez can be the leader they expect. Keys to winning are protecting the quarterback and getting to the quarterback. Combine that with a running game and you will have a succesful team. Jes were sixth worst of 32 NFL teams last season in protecting the quarterback as they allowed 47 sacks. Yet, they were 25th on the defensive side of the ball with just 25 sacks.

  4. I remember covering one of the Jets games (believe it was 1974) against Cincinnati when Ken Anderson was the QB. And was sitting the the pressbox looking over the depth chart and they had him listed as Shittier College. Seriously. Obviously it was a typo and should have been Whittier.

  5. Thanks for posting this, Chris. I obviously overlooked the epic Marc Sanchez butt fumble incident and Coach Ryan’s refusal to bench the consistently underachieving QB. Jets management has further clouded the quarterback situation by not getting rid of Sanchez once and for all. But, then again, who would want him? The Nixon White House of Sports continues to obfuscate.