I'd be remiss on this Father's Day Monday if I didn't give a major shout-out to my third child, Peppercomm, for winning two Silver Anvils last Thursday.
The PRSA's Silver Anvil is the public relations industry's answers to Hollywood's Oscar. And, while we also have our versions of the Golden Globe, Tony and others, the Anvil reigns unchallenged as THE most sought-after trophy.
In fact, it's not a stretch to say Peppercomm owes some of its success to the Anvil.
Back in 1997, we were still a small, virtually unknown start-up with one or two blue chip clients and many, many more tiny ones. One of the latter, however, a dotcom known as Money Talks, enabled us to shine.
We had two terrific clients by the names of Larry Thomas and Julie Farin, who let us do amazingly creative things to break through the Wild West-like clutter that existed back then and establish the personal finance website as a trusted source of advice.
We were rewarded for our efforts by winning the very first Silver Anvil in the 'Internet PR' category.
The Anvil win established Peppercomm as a credible player and, of equal importance, attracted a veritable horde of cash-rich dotcoms wanting us to do for them what we'd just done for Money Talks.
Thanks to that long-ago Anvil win, we were also able to attract the likes of Steelcase, Aon and General Electric, all of whom yearned to partner with a savvy 'click-and-mortar' public relations firm. And, thanks to Steelcase, GE and a few other ‘real' businesses, we were able to survive the dotcom bust a few years later.
So, I'd like to thank the PRSA judges, our agency teams who brought home the awards and, of course, all the folks behind the scenes who made winning these prestigious awards possible.
Winning two Silver Anvils makes this father one very proud poppa.