Twerking our tummies

Twerk4If one believes that Miley Cyrus is influencing our nation’s adolescent girls towards a life of decadence and debauchery then one must also hold culpable such sports icons as LeBron James, Peyton Manning and Serena Williams for their role in destroying our kids’ wellness.

Why? Well, a new study by the Rudd Center for Food Policy and Obesity at Yale reveals many top U.S. athletes actively promote very, very unhealthy food and drinks.

In fact, Yale’s Marie Bragg, the study’s author, says top athletes endorsed 62 food products, including burgers, cookies and cereal. And, 49 of the 62 were high in calories and low in nutritional value. That’s a completion average that Peyton Manning’s under-performing brother, Eli, would die for.

Jocks also endorsed 46 sports drinks, sodas and other beverages. A staggering 43 of the 46 contained calories from extra sugar.

And, it works says Emma Boyland, of the University of Liverpool: “We know that children (and teens) are really affected by this sort of thing. We know that influences the type of foods they choose and they eat.”

Here’s the rich irony: The world’s fittest athletes, whose bodies are finely-tuned instruments and whose diets are meticulously monitored to generate maximum strength, turn around and promote junk food to their adoring fans.

They’re twerking our tummies.

So, I ask you, what’s worse:

– A trampy singer who is re-defining the word sleazy and being followed like a pied piper by 10-year-old girls (note: A recent report said Miley Cyrus’ teddy bear twerking outfit is THE top Halloween costume among young girls)

– Uber athletes who encourage the rest of us to consume fatty, caloric crap that clogs arteries, expands waistlines and leads to such nasty side effects as diabetes, tooth decay, arterial blockage and, my personal favorite, the risk of sudden death?

I’d argue they fit hand-in-glove. Together, Miley, Serena, Peyton, LeBron and others are living large while contributing to the moral, spiritual and physical decay of our country’s future leaders. Communism couldn’t have done a better job.

When some future historian sits down to write, ‘The Decline and Fall of the American Empire,’ he or she will most assuredly include a chapter on the role of role models in greasing the skids. And, the operative word in this case is greasing.

It’s all so sad, isn’t it?

And a tip o’ Rep’s climbing helmet to Ray, “Sure as Rain” Carroll for suggesting this post.

 

8 thoughts on “Twerking our tummies

  1. You can add Eli Manning to that list of athletes promoting unhealthy foods. Everyday in the Rockefeller Center concourse, I pass a life-sized cardboard cutout of the quarterback extending his arm out while holding a cheeseburger. And the so-called health-conscious NYC mayor admitted that his favorite meal is peanut butter and bacon sandwiches on white toast. The athletes have sold out to big endorsement deals. So what else is new.

  2. The marketers are just as guilty, Ray. They knowingly push unhealthy foods, leverage the uber athelte’s appeal to kids and, boom, jeopardize the next generation’s health and well-being. All in pursuit of the almighty dollar.

  3. I wholeheartedly agree, RepMan. Too many entertainers and athletes sell themselves, and society, out for their own personal gain. It’s sad to see role models compromising their integrity, and pitiful that publicizing morality has little to no value in our culture.

  4. I do remember learning that in my Journalism 101 class with Professor Ackerman at Northeastern, Chris. But, merci beaucoup for the reminder.

  5. Ever wonder why the press is called the fourth estate? In Medieval France, there were three estates: The Church was the first estate; nobility was the second and bringing up the rear were the peasants and townspeople. The fourth estate comes in even lower than that.

  6. I agree our media excels at navel-gazing, Donna. In fact, I believe the Fourth Estate is a key contributor to the overall malaise that is seeing why America fall so far behind other countries when it comes to our education, innovation, skill sets, etc. BUT, I do think research such as this is critically important AND should be spread. Athletes are being irresponsible when they endorse unhealthy products, and should be held accountable.

  7. When it is all the media reports on these days as opposed to real news stories, what do you expect. Headlines on every mainstream site starts with a movie star, athlete (most likely in trouble) and then may go on to the fact that our country is falling apart. I particularly love the “vote em out of office line”! Why? Because party bosses control who run so we just get a clone of who is in the current position. Downhill…