Today’s guest post is by Peppercommer, Matt Purdue.
Hi Your Royal Highness,
Merry Christmas, or, as you say on the other side of the pond, Happy Christmas! How are the kids, George and William? Ha!
Listen, I know it’s tough being a new mum and all. (I’m a parent myself.) Keeping all those silver baby spoons straight. Finding an all-night drug store near the palace when you run out of nappies at 2 a.m. (Tip from me: do NOT use a paper towel instead. Just trust me on this one.)
But I want to give you a bit of advice. From a PR perspective, just what are you doing? It’s time to step it up.
Kate (can I call you Kate?), what do you stand for? You’ve been given what we in the States call a bully pulpit. It’s time you start using it. This guy is stealing all your thunder. In honor of every article on the interwebs now being a list, here’s a list of three things you can do to grab the spotlight and make the world a better place:
- Pick a global cause: While I imagine how exhausting it can be keeping track of all 20 rooms in your place, the world outside the palace can be a pretty tough place for many people. War, famine, pestilence — the whole Four Horsemen thing. Do us all a favor: pick one and fight it like hell.
- Tell your own story: Whatever macro-problem you choose, let us all know how it relates to you. Make it authentic. Did you go to school with a woman from Syria? Did you play cricket with a guy from the Sudan?
- Embrace the legacy: Sorry to bring this up, but someone has to address the pink elephant in the room. You have the perfect model for making a difference on the world stage. Yes, you know who. Like it or not, you’re always going to be compared to Diana. Well, you can choose to like it…and follow her example.
Look, I don’t mean to be tough on you. I know you do some great charity work. God love ya for championing the cause of children’s hospices in the UK. I’m not saying stop what you’re already doing. I’m saying do more…on a global scale. And now that your little sis just got engaged, she just might steal your PR thunder.
You’re the most photographed woman in the world. It’s time to turn the lens elsewhere.
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