As loyal Repman readers know, I despise most airlines, and have reserved a special place in hell for United, and their oh-so-unfriendly skies.
That’s what makes WestJet’s amazing holiday story well, so amazing.
Intent on surprising AND delighting passengers (talk about an oxymoron), WestJet first asked departing passengers from two different Canadian airports what they’d like for Christmas. Then, as they boarded their flights, specially-assigned WestJet ground teams in each arrival city rushed to buy the gifts. Finally, when the arriving passengers went to baggage claim, their holiday gift wishes came true (up to, and including, a wide screen TV).
You MUST watch the video at the bottom of this news article. It’s guaranteed to make you tear up.
I don’t know who devised the WestJet holiday surprise program, but she, or he, is an absolute genius. The airline not only listened to passenger wants and needs, they dipped into their own corporate coffers and made the dreams of kids from two to 92 come true. It simply doesn’t get any better than that.
This is the best, smartest and most creative campaign to come down the pike in a long, long time.
Here’s hoping each, and every, employee at WestJet is rewarded with their own special gift this holiday season. And, that judges at PR Week, the PRSA, PR News and elsewhere recognize the program accordingly.
And a tip o’ RepMan’s pilot’s cap to ex-Peppercommer Brian “Bruno” Mieth for suggesting this post.