Flipping over customer service

Yellowclaw-backflipRepman readers know I have a passion for customer service, good, bad or ugly. So, I do my best to keep current on what defines superior customer service (since it’s such a scarce commodity).

Well, it turns out four Peppercomm colleagues have taken it upon themselves to curate their own customer service magazine on Flip.

In just three short months, they’ve created a treasure trove of content, ranging from an Inc. article defining customer service to another one in Forbes providing tips for creating a great BtoB customer experience.

The Flip magazine created by Ted, Dmitriy, Laura and Sam already contains 60 articles that one can slice and dice by subject. How cool is that?

By leveraging Flip in such a smart way, these Peppercommers have done two things:

– Become a source of content for their 110 followers
– Positioned themselves as thought leaders since they read and consume so much content on the subject.

Flip makes perfect sense for any PR executive who wants to rise above the fray and become a true subject matter expert.

It’s also ideal for ANY college student looking to make an impression on prospective employers. Imagine the impression one would make after creating a personal magazine that contains 60 or so articles on a given subject and then flipping through it on a tablet during an interview. That’s what I call a differentiator.

I’ll leave it to you to flip over Flip. You can check it out @ www.flipboard.com.

Now, if only Flip could do something about the shoddy customer service on United Airlines and New Jersey Transit…

One thought on “Flipping over customer service

  1. An interesting discussion is definitely worth comment.
    I believe that you should publish more on this issue,
    it may not be a taboo matter but generally people don’t discuss such issues.
    To the next! All the best!!