Meet Ed Moed

Today’s guest post is by Peppercommer Dandy Stevenson.

pave a roadMost people know Edward A. Moed as the tough-as-nails, Tony Soprano-like co-founder of Peppercomm. And, he is all of that. But, as Repman managing editor, Dandy Stevenson, recently discovered, today’s Ed was shaped in no small measure by the many (many) jobs he held during his formative years. Read on for a fascinating glimpse into the youthful Ed (aka Repman’s Better Half).

Growing up, Ed’s dad owned a drug store, so he started young— stocking shelves, working the counter and making deliveries. Other positions on Ed’s real life resume would include pizza maker, law firm messenger, art gallery security guard and my personal favorite, The Guy Who Turns the Drew University Gymnasium Lights On in the Morning and Off at Night.

Entering college, family financial demands increased and Ed had to help with tuition payments. He held a dozen different jobs from waiting tables, to tending bar, to selling suits. He said he was “was promoted to bartender because I was such a lousy waiter.” That was more his forte, as you might imagine, and later he parlayed that experience into a job at a liquor store. For reasons that probably need no explanation, he didn’t excel as a haberdasher and when he started his stint at a Home Depot precursor, he “didn’t know a two-by-four from a tee-square.”

Ed said each in its own way, was an excellent experience “for a kid who knew nothing” and gave him an early respect for what it takes to earn a buck (or two.) Most jobs didn’t last more than a month because he was looking for the holy trinity of pre-college graduation jobs:  1) good money, 2) work he was good at, and 3) work he enjoyed (or at least didn’t hate.)

The summer before his sophomore year, he hit pay tar. (That’s pay dirt, only hot, stinky and sticky.) His friend Tony Cashman’s father got them both jobs tarring a section of I-95. “I never worked so hard in my life,” he said, but across that hot summer, the money and life-lessons rolled in.

Ed worked alongside “hard-up, burned-out laborers” who were as happy for the work as Ed was, but for vastly different reasons. The men were just glad to have steady work to pay bills and put food on the table. Ed was working so one day he could be interviewed by one of his 125+ employees at the successful strategic communications firm he co-founded and discuss how he spent one summer tarring I-95.

At one point Ed and Tony decided being flag boys, directing traffic around the work area, was far easier than slinging hot tar when you had a hangover which Ed and Tony did once in a while like every other day because they were college guys for heaven’s sake. All was jake until the morning Ed forgot his up-flag from his down-flag  and four cars collided. No one was hurt, except Ed. Tony’s father was head of the union, and let’s just say Ed saw a side of kindly Mr. Cashman that wasn’t so kindly.

But the highlight of that summer was when Ed, Tony and a few other wholesome guys drove to Myrtle Beach for some wholesome (and non) R&R. Ed said “no vacation could have meant more” because it was “financed wholly with money I earned myself.”

It was a long, hot summer, but not only did Ed earn a bundle of money, he picked up a bundle of life-lessons:

  1. Nothing beats money you earn yourself.  It’s one thing to have someone tell you money is hard earned, it’s another to do it yourself.  You get a sense of pride and ownership, not just of whatever your money bought but in the accomplishment and confidence of doing it yourself.
  2. Hard work is its own reward. Trite but true. Whether you are digging ditches or writing pitches, there is honor and satisfaction in doing a good job.
  3. Success brings responsibility. The directional flag mishap taught him that a job can frame someone else’s life. He said today, “I know individual’s and family’s livelihood are dependent upon my decisions, actions and performance.” A job is never just about yourself.
  4. A good education is paramount. Even though there are jokes about degrees being a dime a dozen these days, you want in that club. And you want to do the best you can, unless hot tar is your cup of tea.
  5. The sooner you learn to fail, and recover, the better. Ed was dismissed from some jobs because, like all teen-agers, he was immature and thought he knew more than he did. Dealing with failure, and recovering, is a big step towards self-reliance, which is a critical component of any responsible adult.

Ed’s three children have all the privileges in life he did not, but they will learn the lessons he did. When they reach college age, they will take out a loan for a portion of the tuition which will be their responsibility to re-pay.  If you grow up without failure, with someone always doing things for you, you cannot be self-confident; you have to know you can take care of yourself.  The road to success is paved with failure. And that journey for Ed started on I-95.



14 thoughts on “Meet Ed Moed

  1. Michael thanks so much! And I am in awe of your insight into the foot modeling world.

  2. Former foot models always have to fight their way back. It’s a truism in the entertainment business that no one dares discuss. Good story and well told Dandy!

  3. Thanks, Lunch. It’s remarkable how many people are so thankful for the tough and unpopular jobs that had in high school and college.

  4. and, I meant to add:

    I-95 from NJ through Baltimore is terrible…in case anyone is looking for some work?

    Great post, Dandy and terrific lessons offered, Ed.

  5. Ed Moed’s feet: the only better looking pair in NYC than mine. I truly miss those mandals he would sport on summer Fridays.

    Seriously, it’s great to share this type of background. As a former grocery bagger, busboy and waiter and someone still paying for his college education (any my daughter’s next year!), the value and ROI of working hard as a young person is immeasurable. Too many young kids today expect the world…as long as mommy and daddy pay for it. Those candidate interviews last about 10 minutes…

  6. I heard that Ed incurred his wartime injury while fighting the fearsome New Jersey guerrilla force known as the Hopatcong.

  7. Hi Peter, yes, you are spot on. Steve was interviewed once and when asked who was the one person he knew he could always rely on in a serious situation he replied, “My business partner, Ed Moed.”

  8. Thanks, Greg. Appreciate it very much. And yes, Ed’s quite a success story.

  9. Even in the roughest situations — and I was in at least two workplace foxholes with Ed — he always persevered. All joking and good times aside, Ed always maintains both professionalism and a sense of responsibility.

  10. Today’s blog is one of the best I have ever read.

    Dandy, you have a way with words which had me chuckling, yet at the same time, I could sense the trials and tribulations that Ed went through to get to where he is today.

    Hopefully, this will serve as a powerful message for the younger crowd such as college students who will be graduating soon and will be looking for their first jobs. One thing I learned in my professional career is that the only job I know where you start at the top is that of an undertaker.

    All that hard work, sweat and perseverance has paid off Ed. Thanks for sharing.

  11. Thanks, Rep. Ed asked specifically to omit his stint as a foot model and his mis-hap in ‘Nam. That’s a ticklish subject. He told me he didn’t like talking about “My Left Foot.”

  12. This is a truly poignant profile of a vastly underrated and unknown man. But, I’m surprised you left out perhaps the biggest event of Ed’s young life. As most Peppercomm employees know, Ed helped supplement his college tuition by landing a job as a successful foot model. In fact, a West Hartford mandals manufacturer called Ed the David Beckham of feet. Unfortunately, as we know, Ed was drafted, stepped on a landmine in ‘Nam and lost his right foot, forever ending what could have been a billion-dollar foot modeling career. That said, the fashion industry’s loss was PR’s gain. And, Ed’s stoicism in the aftermath of such a personal disaster defines the word noble. Two big toes up for Mr. Ed Moed!