But, I’m making an exception with today’s column. That’s because Matt Lester, and his creative team, have captured the essence of our 19-year-old business in a smart, strategic new print advertising campaign I feel compelled to share.
Here are some reasons why I like ‘Listening is the new black’:
– It’s completely different than what the majority of our competitors would say or do.
– It reinforces our core competency of listening to clients and their various audiences first, last and always.
– It’s clever and memorable. (I think.)
FYI, we’re placing this particular ad in the fashion section of one of our industry’s leading trade publications (so, we’re assured we’re reaching the right audience in the right way). That, to me, is smart advertising.
But, I’m curious to know what you, the reader, think of the print ad. Does it break through in your mind? Does it convey what differentiates us from competitors? And, if you were a prospective client, would it make you pick up the phone and call us?
I’m all ears because, just like my late dog Pepper, I’m a pretty good listener.