We thought we’d kick-off the new year with a provocative, three-part podcast analyzing the results of our recent co-branded survey with The Economist Intelligence Unit.

Join Jeff Pundyk, global VP of content solutions at The Economist Group, as well as Peppercomm’s president, partner and Demi-God, Ted Birkhahn, for a no holds barred discussion explaining why so many B2B marketers are quite simply missing the mark with their content strategies. Oh, and feel free to post comments agreeing or disagreeing with our panel…

Part III