The publicist’s survival guide for chaperoning clients 

Today’s RepMan is by Peppercommer Stefan Prelog.

Leonardo-knife1If you’re a publicist, you’ve most likely had to shepherd clients to meetings and appearances. You are responsible for getting them there, which can be quite challenging. Prepare for the unexpected by equipping yourself with a hodgepodge of media tour essentials.

Here are 12 must-have tools that will turn you into a human Swiss Army Knife.

  1. A smartphone.  It can act as your map, restaurant guide, email and even a phone if you need to actually need talk to someone.
  2. A cordless charger. You’ll be a savior to a client who may not have charged his and is waiting for an important call.
  3. A credit card. Don’t expect your client to pay for the taxi or lunch.
  4. Cash is still king, particularly if you’re at a restaurant and need to slip a $20 to the host or maitre d’ to get a quiet table. If you’re in a taxi and the credit card machine isn’t working it will save you a trip to the ATM.
  5. Public transportation may be necessary to get to an appointment on time, so make sure you have a fully loaded Metrocard, Oyster Card, CharlieCard, SmarTrip Card or whichever card is used in your city.  And bring an extra card in case you don’t have enough time to wait for your client to figure out how to operate the card vending machine.
  6. Uber app. Know your route and make sure the driver is properly licensed.
  7. Have an extra bottle of water and some snacks on you. Don’t carry anything that’s too messy or odorous.
  8. Mints will stave off stale breath. Always carry a tin of mints and offer one as you take one yourself.
  9. A pen is one of the most overlooked items, but I can’t count how many times I’ve needed one.
  10. Keep calm and carry a spare umbrella. You never know when the weather will change, particularly if you’re in a city with fickle climate.  Unless your client is a high-fashion model, the wet look will not look so good on your client.
  11. I always carry a neutral color spare tie when I’m with male clients.
  12. A Tide Pen is very effective at getting out stubborn stains from pasta sauce to subway smudge.

Feel free to respond and let me know about any other items that helped save the day.


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