Don Spetner writes a consistently wise and insightful column for PR Week. In his most recent piece, Spetner shared his crucible career moment.
It occurred when he was being raked over the coals by a bullying, belligerent and bullheaded client. It got so bad that Spetner was seriously contemplating changing careers.
I’ll let you read the full story to find out how Spetner dealt with his crucible moment. But his words inspired me to write about mine.
Long ago in a galaxy far, far away I was an aspiring account executive for a number of PR firms. While I took to PR like a fish to water, I must admit there were aspects to the job I didn’t much care for (i.e. A.P. reporters who hung up on me in mid-sentence, clients who yelled and screamed at me in front of my boss or the shark-infested political waters of the large agency world).
As my disenchantment grew, my father-in-law happened to mention he was selling his restaurant, a legendary Manhattan steak house called Frankie & Johnnie’s. My wife, who also happened to be in PR (and truly loathed it) suggested we buy it. I was young and naïve, so I said, “Sure!”
Happily, my father-in-law flat out rejected our inquiries, saying, “I wouldn’t wish that lifestyle on anyone, much less family members.”
Duly chastened, we both went back to our day jobs. I figured I better concentrate on what I did best. And, sure enough, within a few months I began a true love affair with PR that continues to this day. As for my wife, she turned to personal training.
But, what if my father-in-law had yes that day? That’s easy. It would have been an unmitigated disaster. Neither my wife nor I knew beans about running a business, much less a famous steakhouse.
What about you? Have you had a crucible moment like Don and me? If so, please share. I’ll bet it’s as juicy as an F&J’s rib-eye.