Love ‘em, hate ‘em or ignore them, Hillary Clinton and The Donald are reinventing every aspect of presidential campaigning.

To gain an expert insider’s perspective on what’s happening and why (and if the sheer madness of it all will end any time soon), we invited David Redlawsk, Professor of Political Science at Rutgers University, to join us for a two-part video discussion about “Decision: 2016” as some of the media like to refer to the upcoming presidential election.

Here’s part one of the video. Part two will run tomorrow. Please feel free to post comments or questions, and we’ll be sure to forward them to the good professor. Oh, and let’s make Peppercomm great again.