Since so many of you were kind enough to weigh-in yesterday with your thoughts on the increasingly boorish behavior of prospective clients, I thought I’d share the ending of the sad tale I had told.
As expected, we revived a ‘Dear Agency’ letter which, although sanitized to protect the names of the guilty, will provide insight into the sleazy underbelly of PR that our noble trade media pretend doesn’t exist.
Keep in mind, this Dear Agency form letter was received more than two weeks after the prospect had demanded fresh ideation the afternoon after we pitched them the morning on that same day.
We complied, and then our point person placed countless follow-up e-mails and voice mails that were completely ignored. It was painful to be copied on his numerous attempts and scan the in-box for some sort of acknowledgement.
And, then this letter arrived yesterday (the date of the product launch they had originally asked us to pitch. I thought the timing of the note was a particularly sleazy aspect to the entire deplorable affair).
Anyway, please read on (and, weigh-in with comments). I especially enjoyed David Baker’s tongue-lashing about playing right into the prospect’s hands and not “interrupting the entire RFP process as so many others have.” That elicited a hearty LOL from this blogger:
Thanks for participating in our search for a new PR partner.
We appreciate the thoughtfulness of your submission and the timely manner in which you returned everything. We also very much enjoyed meeting with you and meeting your team in New York at your office.
It was a hard decision and it ultimately took us a little longer than expected to make a decision as we wanted to be thorough in our approach.
As a result, we have decided to go with another partner who more closely aligns with our strategic needs at this time.
Thank you for your time and best wishes in the future.