Fighting fire with fire

Tired of receiving e-mail pitches from vendors whose services you neither want nor need? Tired of deleting said pitches only to receive the very same ones a day later?  Not to worry. We have a sure fire way of fighting fire with fire. Enjoy the e-mail exchange and try it on for size.

email-spam-860x450Hi Steven,

Sometimes there needs to be a method to the madness. Once noon hits, I imagine Peppercom employees take the cue to step out of the office or socialize for an hour.

XXX has the solution: delivered, healthy, and delicious meals either already stocked in your office fridge or ordered at the last minute. Not only will you maximize Peppercom employees’ time, but you will also keep your people healthy–saving you money on healthcare in the long-run.

A convenient, productive, and satisfying lunch no longer has to look like this:  

Let’s set up a call on tomorrow or Thursday to discuss specifically the type of resources Peppercom can save through working with XXX.


From: Steve Cody
Sent: Tuesday, December 6, 2016 6:45 PM
To: XXX>
Cc: Lee Stechmann <>
Subject: Re: no more pizza pockets

Kacie: I swear the guy in that photo looks just like my business partner. It’s beyond uncanny. As far as the chow is concerned, Lee Stechmann is Peppercomm’s (Two ms, BTW) answer to Rachel Ray. I must warn you, though, that pizza is a staple of our lunchtime menu and we really don’t buy into the whole wellness myth. Personally, I think it’s just another Chinese hoax.

Best, Steve 

Sorry, Kacie.  Having just wiped chocolate off my mouse (part of my “breakfast on the go” of 8 Chips Ahoy cookies) and looking forward to the juicy burger and greasy fries I’ll be having for lunch, I’m not going to be of much help. I AM into wellness, I just prefer watching other people pursue it.

Lee Stechmann | Office Manager

Hi guys!

First off, this is single-handedly the best email thread I’ve read since as far back as I can remember. It seems like you guys have great team chemistry, and that’s always great to see… especially when it’s revealed in a great email. This will be the highlight of my day for sure.

Hold on to your pizza… because now it’s my turn.

I’ll be the first to tell you that I love all things pizza and hamburgers. The Pizza Pouch has changed my life more than Sour Patch Xploderz, and that’s saying something. There’s just something about having a go-to slice on hand for whenever the moment is right (and that’s every moment). I say all this to let you know that I too enjoy the finer things in life. This is America, after all.

My email positions our food as a healthy alternative because that normally resignations with our current and future clients, but the truth is, it’s just great food. We’re not just offering vegetables and other stuff that our parents tried to feed us on an “airplane.” I’m talking about Smothered Pork Chops, French Dip Beef Sandwiches, Vietnamese Caramel Chicken, Mudslide Chocolate Cookies, and Marcona Almond and Caramel Brownies… plenty of chocolate to put on everyone’s mouse.

The whole purpose of XXX is that we deliver high-quality, chef-prepped food to cater to multiple preferences, so no one is stuck eating something they hate.

If you change your mind, just let me know. I’m happy to set up a meeting to discuss more about what we do, but no worries if not. I just figured I owed it to you guys to respond!Have a great day! -Lee, I hope you enjoy that burger for lunch!

From: Steve Cody <>
Date: December 7, 2016 at 3:06:07 PM EST
To: XXX>
Subject: Re: no more pizza pockets

Great response, XXX Well played on all fronts. Hopefully Lee and/or his mouse will be in touch to give you guys a try.

Best, Steve

PS: My business partner really does look like Stanley from The Office. Also, what are Sour Patch Xploderz? Sounds like something we’d be using to fight ISIS. 



3 thoughts on “Fighting fire with fire

  1. Happy to connect you, Syd. Send me a note and I’ll ping Kacie. Don’t drop the “e” or she’ll insert one of those healthy delights where the sun don’t shine.

  2. “My email positions our food as a healthy alternative because that normally resignations with our current and future clients, but the truth is, it’s just great food.”

    I don’t know what normally resignations with her current and future clients. Is it her email positions? That sounds rather enticing. Or, maybe, the truth is her great food. Not sure about that rather awkward construction, either.

    If Kaci can translate any of this for me, I’d be happy to set up a call with her. Better yet, I can meet her in person at the Second Avenue Deli. There, she can expound on this to her heart’s delight while I attack my own ticker with a pastrami sandwich, a bowl of fries and a couple of Dr. Brown’s cream sodas.