Fake News Comes to Advertising

What did Grace Kelly and Amelia Earhart have in common?

Aside from being superstars during their lifetimes, a new ad from Allergan would suggest that, along with a bevy of other high-profile role models featured in a new TV spot, the aviatrix and princess of Monaco suffered from, get this, dry eyes.

Don’t believe me? Check out the spot.

Now, I consider myself quite the historian, and I’ve never, ever read about Amelia struggles with dry eyes as she vainly sought to find a place to land her lost aircraft on Homeland Island. Nor do I remember the cause cited for Princess Grace’s death in an automobile accident as being linked to dry eyes.

In fact, I’ll bet there’s no documentation whatsoever to prove these two rolemodels suffered from what, the heartbreak of dry eyes? The discomfort? The redness and itchiness? Or, is red eyes merely an inconvenience? I’m not sure.

I’m not trying to minimize whatever discomfort the condition might cause, but Allergen, the ad’s sponsor (whose logo is seen oh-so-briefly at the very end of the spot) wants you to believe the opposite.

In fact, by bombarding us with snapshots of scores upon scores of women, we’re led to believe that:

  1. ALL of these ladies do/did battle with dry eyes.
  2. Allergan can help.

Now, the latter may be true, but the former qualifies as fake news in my book. And, unless Allergan can provide documented proof to the contrary, I’m calling them out.

Allergen can then do one of three things:

  1. Issue a clarification and apology
  2. Prove me wrong
  3. Ignore my blog. Instead, it can own the fake news and hire the queen of misinformation, the seldom seen White House Strategist Kellyanne Conway.

After all, it was Ms. Conway who coined the now infamous expression “alternative facts” when she was confronted by reporters the morning after her boss’s inauguration with the actual number of people who turned out to watch the reality star be sworn in.

We already have Breitbart, the dearly departed Bill O’Reilly and scads and scads of far left- and right-wing sources to provide fake news and lies. Now, thanks to Allergan, we have to start questioning the veracity of TV commercials as well. Well done, Allergan. Well done.

It’s almost enough to make me wipe away a tear but, like Madame Bovary, Joan of Arc and Cleopatra, I, too, suffer from dry eyes and simply can’t conjure up a tear. Or a lie, for that matter.

4 thoughts on “Fake News Comes to Advertising

  1. I also find it funny with the erectile dysfunction commercials. Great that a man can get it up, so why is he in a tub with no water and his significant other in the other tub? Stupid ads in my opinion.

  2. Agreed. I wasn’t joking at all. I was questioning the authenticity of the subjects Allergen chose to use in their TV spot.