If there’s one thing those of you who are left or right of center (or stuck in the middle with me,) can agree upon, it’s this: The one unifying thread Americans seem to share nowadays is hate.
Like you, I’ve unfriended countless, longtime BFFs on social channels, have seen a rift occur in my own family and, frankly, have tried to avoid talking politics at all costs.
But, having just viewed this new TV spot from Lexus, I wonder if marketers are picking up on the undercurrent of hate and subliminally adding it to their pitch?
Check it out (below) and pay close attention to the driver’s reaction AFTER he swerves to avoid hitting a businessman carrying a stack of papers. The car’s sensors prevented the driver from hitting the pedestrian, but the latter is left behind to pick-up all of the paperwork the car’s velocity scattered.
Meanwhile, the Lexus driver plows ahead with a definite smirk on his face that one could read as:
– I’m so happy my Lexus sensors prevented me from hitting that dope, or
– Stupid bastard. Serves him right that he’s left to try and scoop up his valuable paperwork.
Wouldn’t the average driver stop, pull over and help the guy collect his belongings? I certainly would. But, not this particular Lexus driver, who’s probably thinking, “F the pedestrian’s problems. I avoided an accident and have people to see, places to go and things to do.”
So, what’s your take? Did you react the way I did? And, based upon the ever escalating vitriol in our country, will other marketers find ways to subtly insert hate in their messaging? I have to believe half of the viewers shouted, “Right on!” when the driver smiled and plowed ahead while the other half felt terrible for the businessman.
Comments welcomed from fans of O’Reilly, Maddow and everyone else in-between.
And a tip of RepMan’s racing helmet to Ann Barlow for suggesting this post.