Note to readers: This is the second, and final, blog reviewing Harold Burson’s new book, “The Business of Persuasion” (available through Rosetta Books)….
But, after reading what Burson-Marsteller Founder Harold Burson had achieved at the same age, I must say I was beyond humbled (a unique experience to be sure).
Consider the following (taken directly from his autobiography):
- He became a stringer for the Memphis Commercial Appeal as a sophomore in high school.
- He filed reports on University of Mississippi football for the Commercial Appeal while a college sophomore.
- While still in college, he provided public relations counsel to D.H. Ferguson, which was helping to build the atomic bomb.
- After WW II began, he filed nightly written reports for all U.S. officers serving in Europe.
- At the age of 24, he covered the Nuremberg trials for the American News Network.
His accomplishments are mind-numbing to say the least, but Burson provides key advice for any high school or college student hoping to achieve at least a modicum of his success:
First, he proffers these tips for succeeding in PR:
- Content is still king. Train yourself to be a good writer, avail yourself of writing labs and tutors, seek feedback on your writing and your future will be assured.
- As the volume of texting grows, the quality of writing declines. Do yourself a favor and take as many writing courses as you can cram into your schedule.
He next provides advice for succeeding early in life:
- Volunteer to do the jobs no one else wants to, and to the extent possible, inform people of the importance of your service to the company.
- Take calculated risks early in your career, risks that will hasten your trek to the objective you have set for yourself.
- Suggest new ways of approaching problems as ideas come to you. Just because more experienced people reject them outright does not mean they are bad ideas. They may be ahead of their time or lead to alternative and timelier ideas.
Finally, Burson’s takeaways from his career in the military include:
- Those who have the willingness and the discipline to do the grunt work will work their way up in business.
- Prepare yourself to adapt to ever-changing situations such as different bosses, unusual assignments or difficult colleagues.
- Some assignments call for a high degree of integrity. What you say and do will either earn you the trust of others or lose it.
Stay tuned for part three tomorrow and, oh, btw Mr. Burson: Where were you when I was 24?