Purpose-based decisions

Whether you’re for or against Second Amendment rights and the role of the NRA, you must admit the number of organizations that have severed any, and all, ties with the powerful association is staggering.

While I’m not 100 percent positive, I’d be willing to bet the organizations in question were merely doubling down on their corporate purpose.

Corporate purpose has become increasingly important for organizations large and small since it serves as their North Star and guides any, and all, public stances on the mega issues of the day.

If you haven’t checked out the Arthur W. Page Society’s thinking on the critical role corporate purpose plays in determining messaging in a Trump Tweeting/Fake News world, you should. Just visit www.awpagesociety.com.

But, I digress.

We’re in the process of interviewing 25 CCOs of Fortune 500 companies to better understand how they are handling mega societal crises such as the horrific school shooting in Broward County, Florida.

In each instance, the CCOs pointed to corporate purpose as their North Star. They, and their C-Suite peers, evaluate the severity of the crisis du jour and then, based upon its severity and relevance to the company in question, will take a strong pro or con stance based upon the wording of their corporate purpose.

Remaining silent in the wake of mass shootings, as well as issues ranging from DACA and illegal immigration to opening national parks to private industry and enabling oil companies to begin drilling just a few miles off our coastlines, is no longer an option.

Employees want to know where their company stands. Period.

I salute the organizations who have followed their North Star in disassociating themselves from the NRA, and would send the same high five to those corporations who, based upon their values, have reinforced their commitment to unfettered access to weapons of all kinds.

I may not agree with their choice, but I salute their adherence to corporate purpose.

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