Today’s guest blog is authored by Peppercomm’s amazingly amazing Courtney Tolbert. I do hope you will read it and share your thoughts on her POV…
Why would women need a separate professional networking platform? I imagine this is the number one criticism that Sophia Amoruso’s new “Girlboss” platform will receive. It’s a fair question. After all, women are free to use existing platforms like LinkedIn, why not just capitalize on the features and networking opportunities there? I would tackle this question with one of my own – why do minority or underrepresented groups tend to form their own advocacy groups?
While college educated women are no longer the workplace minority in terms of numbers, a pay gap still exists, and they still fight corporate stereotypes that hold them back professionally (i.e. mothers can’t or won’t go back to work after giving birth). The answer to the aforementioned question would be: women need to connect and work together with other successful and capable women who understand why and where they are coming from professionally – and arguably more important, where they would like to go with their careers.
There are existing professional networking platforms that focus on women a little more such as Bumble Bizz; however, Girlboss seems more enticing to me because from the preliminary stages, it is interested in the longevity of one’s career. When signing up for the platform, users are prompted to answer three questions: “I’m good at ____,” “I’d like to learn ___,” and “I’d like to meet ___.” These are seemingly simple questions, but they get you thinking about where you are and where you want to go next, at least they did for me.
This post is not meant to serve as an ad for Girlboss, though I think the platform holds a lot of promise. It is meant to draw attention to the fact that while women have made amazing strides in the professional space, we are still not treated the same as our male counterparts. It is to highlight available tools and networks that women can take advantage of while we continue to strive for professional excellence and work smarter and harder. Girlbosses unite.