Bang! Zoom! You’re Gone!

It’s been refreshing and, in many ways, enlightening, to see how transparent and empathetic most organizations have been when it comes to imparting bad news during the pandemic. 

That said, there are always exceptions to the rule and here is one of the most egregious of late:

WW (aka the business formerly known as Weight Watchers) chose a regularly scheduled Zoom meeting to downsize scores of employees real-time and right in front of each other. If a shock like that doesn’t cause one to go on a starvation diet, I’m not sure what will.

FYI, the original Weight Watchers was always notorious for being a shark-infested culture that doubled as a churn-and-burn serial client. I distinctly recall reading an Advertising Age article a decade or so back warning agencies to steer clear of all WW RFPs.

The name change to WW and Oprah Winfrey’s involvement clearly haven’t changed the soulless personality of an organization that clearly puts profits ahead of people (and chooses to ignore the profound mental, emotional and psychological trauma the Zoom firings must have caused).

So while many organizations are handling the new normal (and the unfortunate financial fallouts) beautifully, there will always be exceptions to the norm.

All of which beggars the question: How would you feel being terminated on Zoom right in front of your peers? Strikes me as the kind of torture that might have worked quite well back in the good, old waterboarding days of Gitmo.

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