Tis always better to give than to receive

I’ve been purposely silent during these difficult times because, frankly, I didn’t feel I had anything constructive to add to what already’s been said. 

However, I’m very proud of our firm’s statement on BLM, the agency’s BLM-specific action steps we’ll be announcing this week as well as our decision yesterday to be one of the first 39 PR firms to pledge a firm commitment to the Diversity Action Alliance.

Peppercomm has really been stepping up big time in terms of sharing communications insights and research throughout the Coronavirus pandemic.

Since March 15th, we’ve co-branded two extensive research reports with The Institute for Public Relations that surveyed some 750 senior communications professionals about their actions and reactions to the pandemic.

The first covered a wide range of subjects including trusted sources of news and information, the change in organizational tone and content as well as where senior communications executives were focusing their time and efforts.

The results of the first report triggered the second, which took a very deep dive into internal communications and employee engagement.

And we’re set to release a third report at the end of the month that asks CCOs and others what lessons they’ve learned to date as well as their thoughts about the second half of 2020.

Yesterday we released yet another brand new research report and bylined article. The subject: employee engagement in the manufacturing sector during the pandemic. Here’s the report and here’s the Industry Week article.

While all of this thought leadership most certainly heightens awareness of my favorite firm, it also shares best practices, hurdles and countless takeaways for the entire PR profession and, in the most recent examples above, the manufacturing sector as a whole.

In times like these, when most firms are battening down the hatches and absolutely surrounding their clients with love and affection (as are we, btw), it’s beyond cool to also look up, look ahead and share what we’ve learned with one and all.

As the late Denny Griswold, the legendary editor of PR News liked to say, I’m “….proud to serve PR.”

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