Ted and I have a discussion with Matthew Schwartz, a reporter with BtoB and BtoB’s Media Business, about the image and reputation of the journalism and PR professions as they are portrayed in Hollywood. Woody Allen’s new movie, “Scoop;” Bravo’s reality series, “Tabloid Wars;” and Lizzie Grubman’s “PoweR Girls” all portray professionals in these fields as “drunks and tarts,” according to a recent article by David Carr in the NYT (subscription required). Why is it happening and how are these inaccurate and superficial portrayals affecting the fields of journalism and PR?
As Floyd Landis defends his Tour de France title, the sport of cycling faces some major image and reputation challenges. I discuss the issue with Jonathan Vaughters, a former number one ranked U.S. cyclist, CEO of Slipstream Sports, and director of Team TIAA-CREF.
Ted and I discuss Bush’s candid conversations with Putin, Blair and other world leaders at the recent G-8 Summit. How does this impact Bush’s already tarnished reputation? More importantly, how does this effect the reputation of the U.S.?
Ted and I discuss the new Reader’s Digest Poll that rates New York as the most courteous city. What does this mean for the image of New York? With input from some true Midwesterner’s, we debate the reputation of NYC compared to other major cities in the U.S. that may need a reputation revamp.
I’ve had the privilege of knowing Ken Makovsky for quite some time. As Ken knows, I’ve always seen his agency as a “best practices” model for our own, especially when it comes to quality and business acumen.
Over the years, Ken has proven himself a fierce competitor, industry thought leader and, I’m happy to say, a rabid fellow Mets fans. Now, though, you can add one other descriptor to Mr. Makovsky: co-marketer.
That’s right, Ken and I are off-and-running with the first of what we intend to be three co-branded podcasts on the subject of blogging. The impetus for the series was two independent surveys on the subject undertaken by our respective firms. Ours showed an overwhelming support of blogging by marketing executives. Ken’s survey, on the other hand, audited business executives and revealed that 90 percent saw no benefit to blogging, either from an awareness or qualified sales lead standpoint. The “gap” between the two survey findings seemed like an ideal opportunity to launch a co-branded podcast series. The two of us completed the first one last week. Our next one will include a corporate communications executive. We hope the third podcast will include the views of a living, breathing CEO.
As much as I’ve admired Ken and his firm over the years, the very thought of enacting a co-marketing effort with him would have never entered my mind. But, then along comes blogging and podcasting. And, I thought, what a beautiful way for us to discuss our respective blogging initiatives.
And, so, here we are. Two heads of independent midsized firms discussing blogging and why our marketing peers embrace it, but Corporate America doesn’t. As we were wrapping up our discussion, the thought struck me that Ken and I were doing something quite unique in the public relations arena. I’ve wracked my brain to think of other agencies that have come together to co-market, but couldn’t. How fitting, I said to Ken, that two independent firms are leading this re-definition of agency marketing. As a matter of fact, we issued a challenge to the big guys, the firms owned by the holding companies (you know who you are). We said we’d like to see Helen partner with Mark or Ray sidle up to the new guy at Burson (I simply can’t keep track of who’s running the show over there anymore). In short, we’d like to see the big holding company guys show some innovation and thought leadership in the digital arena. Edelman certainly is. But, then, Edelman is independent. For now.
Beyond the agency world, though, why aren’t other “rivals” leveraging digital technology’s flexibility and partnering to reach consumers in new and different ways. Coke and Pepsi could do a podcast on beverage trends. Ford and Toyota could do one on environmentally safe cars. Delta and Continental could share business travel tips with their listeners.
The possibilities are endless (and very smart, to boot!). But, I guess it takes a couple of Mets fans to jump start the process. Hey Ken: I’m looking forward to the second podcast this week. Let’s see if any of the big guys take up our challenge and follow in our footsteps.
For me, this is one more example of the little guys leading the way in industry innovation. And, Julia, you can quote me on it.
Ted and I discuss the news that Clearly Canadian Beverage Corporation, the struggling sparkling water maker, has agreed to star in its own reality TV show in an effort to revitalize the brand. Is this a smart move on Clearly Canadian’s part, or is the proposed series (if it gets picked up by a network) going to bomb and ultimately damage the brand even further?
Additionally, General Motors comes back into the discussion as Ted and I talk about GM’s recent move to offer $1.99 per gallon gas rebates to anyone who purchases a GM SUV. What are the implications of this since the company is trying to position itself as being environmentally friendly?
For those of you who don’t know, I recently started a podcast called RepChatter with my colleague, Ted “Ludacris” Birkhahn, that focuses on breaking news items concerning individuals and institutions whose reputations are being threatened by real or imagined misdeeds.
We just posted our 7th show, which is a heated debate over Katie Couric’s rumored move to become the first permanent female anchor of the CBS Evening News and what it will mean for her, the Today Show, and CBS. Check it out and let us know what you think.