Sep 02

Living Up to Its Name

This guest blog was authored by former Peppercommer, Isaac Farbowitz, who now makes a living selling medical supplies.

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Friday guest post All too often, brands fail to live up to their names and promises as loyal RepMan readers know.  However, this past weekend I had an amazing experience where a brand lived up to every bit of its name and I wanted to share it as an example of a company “getting it right.” 

When it became clear on Thursday of last week that Irene was going to poke her ugly head into the Tri-State area over the weekend, my wife and I decided to pack up our six kids and head west to the Great Wolf Lodge in the Poconos.  We weren’t taking any chances with falling trees, flooded streets and heavy rain, not to mention six kids with no TV, computer or Wii! 

The weather wasn’t that bad in the Poconos through Sunday around noon and we assumed we escaped the worst of it.  But around noon, the winds really kicked up and within minutes the power was out in the hotel.  And with no power comes a closed water park, no arcades and not much to do in a hotel for kids- at least not in any hotel not named Great Wolf Lodge! 

Within minutes of the power going out, there were announcements that there was a power outage and that the hotel was working with the power company to restore it and get an estimated time it would be back.  They then announced that there were backup generators for the lobby and hallways and that there would be a movie for kids showing in the lobby ASAP. 

While the movie was playing, they handed out bottled water, chips, cookies and many snacks to all the kids and literally had every staff member handing out beer, wine and soda to all the adults.  Once the movie was over, they put on Wii dancing and had hundreds of people dancing with staff members in the lobby.  (The picture in this blog is a photo I took of the dancing- four of the kids are mine).  The site of adults and kids dancing in a lobby during a hurricane was surreal but no one was complaining about the lack of power or the weather. 

After dancing, the hotel announced that power should be restored in the next two hours and they had a whole dinner buffet set up (free of charge) for all guests including hamburgers, hot dogs, chicken, salads and drinks for all to enjoy.  Once dinner ended, another movie was put on for kids and shortly thereafter the power was restored. 

Great Wolf Lodge clearly had a plan in place to deal with a potential power outage and they executed it to perfection!  Not one guest was complaining and many were seen thanking the hotel staff for doing their best to make it the best day possible given the conditions.  Every staff member had a smile on their face as they fielded questions and they did everything they could to make it a GREAT day for guests in spite of the hand they were dealt. 

And the kicker to show just how well Great Wolf Lodge handled the storm- when we were checking out we were talking to a staff member who asked our kids “what was the best part of the trip” and the kids response: “movies and dancing in the lobby when there was no power.”  Great Wolf lived up to its name in a great way!  

Aug 25

We need a Fifth Estate

Sky-is-falling-2 This country sorely needs a Fifth Estate to police the Fourth. Whether it's new, sports,  entertainment or, as is the case this week, weather, the media beast increasingly opts for hyperbole and superlatives over objectivity and balance.

Take local New York media. Please. They're in seventh heaven at the moment; basking in the afterglow of a 5.9 magnitude earthquake and bracing for the approach of a category three hurricane.

Not content to report mere facts, local news and weather reporters have been routinely going for the jugular.

Consider this near verbatim conversation I watched live on one of the local channels:

Anchor: "To repeat, New York has just been hit by a 5.9 magnitude earthquake whose center was in Falls Church, Virginia. Ron Mieth is at the corner of 42nd and Third right now. Ron?”

Ron: "Thanks Tim. I'm with Rebecca LargeCalves, who has an amazing story to share. Rebecca, where were you when the quake hit?”
Rebecca: “Getting out of a cab.”
Ron: “Tell us what happened.”
Rebecca: “I got out of the cab”
Ron: “And…?”
Rebecca: “I felt something.”
Ron: “The quake.”
Rebecca: “Yes.”
Ron: “Were you scared?”
Rebecca: “No.”
Ron: “Did you think to yourself, uh oh, another 9/11?”
Rebecca: “No, but the cabbie said something like that.”
Ron: “There you have it, Tim. More than one New Yorker wondering if today's quake was the start of yet another 9/11 attack. Now back to you in the studio.”
Tim: “Wow. And, of course the 10th anniversary of 9/11 is just days away. Well, stay safe Ron.”

Then, this morning there was this irresponsible banter on a local good morning show:

Anchor: “Now here's meteorologist Hiawatha Habitat with news of what appears to be New York's second major wake-up call from Mother Nature in less than a week. Hiawatha?”
Hiawatha: “That's right, Walter. We have a category three hurricane that, if it stays on course, will slam into New York beaches sometime early Sunday morning.”
Anchor: “Good lord. Considering Manhattan is at sea level, are we looking at another potential Katrina situation here, Hiawatha?”
Hiawatha: “Walter, meteorologists are trained to never say never.”
Anchor: “Understood. City building officials have to be losing sleep worrying how well our earthquake-weakened structures will withstand this new threat. Thanks Hiawatha and please keep us posted on this developing mega threat!”

This sort of fear mongering drives ratings. And the corporations who own nearly all the major media outlets are driven by the bottom line. As a result, superlatives and hyperbole increasingly rule the airwaves.

We need a Fifth Estate to hold the Fourth one accountable. But, who does it and how? And, how do we avoid a State-controlled media if we do have another entity step in? I'd ask more unanswerable questions, but I think I just spied a tornado over Fort Lee bearing down on 470 Park Avenue South. I can't wait to hear the hype on this one!

Jul 22

CANINE ACCUSES MEDIA OF ‘BREED BAITING’

– Ex-Congressdog Cody says use of term 'dog days' to describe heat wave is 'inflammatory' –

Lincroft, NJ, July 22, 2011 – Controversial former Congressdog Mick Cody lashed out today at the media's use of 'dog days' to describe the nation's brutal heat wave, calling it “breed baiting.” 2011-07-21 15.33.59Cody, who was forced to resign his position as the first elected Congressdog in the aftermath of a sexting scandal, says the polarization of America goes far beyond humans living in Red and Blue states and now includes the animal world.

“How would your breed like to be associated with the most horrific weather of the Summer?” asked a noticeably tanned and rested Cody, lounging near his backyard pool. “I not only cringe when I hear a meteorologist use the term, I find myself acting out in anger and, say, ripping apart my master's hiking boots. That's not fair to him or me,” he snarled. “This sort of rhetoric undermines all dogs and marginalizes our attempts to gain equal rights under the Constitution.”

Gore days

The former Congressdog has a solution to what he terms “…yet another example of caninephobic behavior”.

“I think it's time for all breeds to admit that former Vice President Gore was 100 percent correct in predicting both global warming and seismic climate change. Let's honor him by dropping the word dog and, instead, inserting Gore. I think Gore Days should enter the popular lexicon,” said Mick, after relieving himself on a nearby shrub.

The term Dog Days originated in ancient Rome and was coined in honor of the brightest (ergo 'hottest') star in the night sky: Sirius. Romans believed the hottest days of the year were caused by Sirius getting too close to the sun; hence Dog Days. “Those ancient Romans were doing some serious drugs,” howled Mick. “Like most species with half a brain, I'm getting really tired of adhering to the words and phrases written by old white guys from 2,000 years ago.”

Mr. Gore was unavailable for comment.

In his statement, Cody demanded immediate action or promised a “million dog march” on Washington, D.C. in mid-August. “Let those damn politicians see what havoc a million canines can wreak on Pennsylvania Avenue in 100 degree heat. They may be unable to agree on anything else, but I guarantee the smell alone will force some legislation to be passed,” said a smiling and panting Mick.

Mick Cody rose to prominence in the midst of the Michael Vick pit bull scandal, rode a wave of popularity to win election as the first canine to serve in Congress and was later forced to resign after sexting a topless photograph of himself to a cat.

Nov 30

The Hercules of Hackensack

Thomas Jefferson was wrong when he wrote, “All men are created equal.” They aren't. Some can Article-1241060-07C9E3B1000005DC-34_634x382 jump higher. Others can run faster. And, some simply don't feel the cold like mere mortals.

I was struck by the inequality among my fellow man at the New Jersey Transit train station the other day. While huddled inside a makeshift windbreak waiting for 'Old Unreliable', I spied a few fellow commuters strolling along the platform sans topcoats. I was appalled. The temperature was 24 degrees and the wind chill had to be in the teens. Yet, these machismo types padded along the platform as if it were a pleasant Spring day.

Women don't do this. They feel the cold like most men. So, how come there's a certain class of guys who disdain warmth? It has to go beyond mere testosterone. And, it has to be more than mere narcissism. These deep-freeze defying denizens of December MUST have other reasons for encouraging a cold blast of arctic air to shoot up their pant legs. Could it be:

– A missing brain synapse that doesn't registers sensitivity to heat or cold?
– A desperate need to attract attention (“Hey, check me out! Am I the Hercules of Hackensack? The Samson of South Amboy? The Paul Bunyan of New Brunswick? Man, am I rugged, or what?”).
– A weather version of the Dennis Kozlowski/Jeff Skilling/Elliot Spitzer attitude that says: “Hey, normal rules simply don't apply to me.”

Whatever the motivation of the sans topcoat troupe, I think it's an ill-advised, if subliminal, image move. Not only do these guys repel me, I think their Summer in Winter wardrobe merely reinforces society's perception of men as bumbling Neanderthals.

In fact, I'm surprised Hollywood screenwriters and TV commercial producers haven't seized on this obvious folly to once again remind viewers that men are the inferior gender.

Sep 17

Feeding the Beast

500x_cargood Thanks to last night’s horrific and totally unexpected thunderstorm, the New York media Beast has been sated. For now, that is.

The Beast had been grumpy of late. Highly-touted Hurricane Earl, predicted by many tri-state weathermen to be the worst hurricane to threaten New York since 1938, had hung a right turn instead and headed out to the Atlantic. So, instead of downed power lines, battered beaches and terrified citizens, the media Beast was left with hours and hours of ‘filler’ time. The ‘total team coverage’ every station had set to go had to stand down. And, most maddening of all for the Beast, the anticipated ratings increases never materialized.

Then, like manna from heaven, came yesterday’s mother of all storms. And, trust me, it was a world-class event of biblical proportions. Thunder, lightning, hail and incredibly strong winds shook Manhattan like a rag doll, shut down power at my beloved Penn Station and ended up stranding tens of thousands of Long Island Railroad commuters (note to tri-state readers: Ever wonder why the most horrific traffic, weather and news always seems to impact Long Island?).

The media Beast gorged itself on the storm’s offerings. Regular programming was interrupted. Teams were dispatched to scores of severely-affected areas in Brooklyn, Queens and, of course, the Island. Cameras showed downed trees, smashed cars and storefront windows blown to smithereens. It simply didn’t get any better for the Beast. Soon, reports began coming in that the storm might, in fact, have been a tornado. The Beast loved the ‘T’ word and continued suggesting such an event had, indeed, occurred.

The Beast’s representatives also succeeded in interviewing countless storm victims and somehow, some way, induced each and every one to agree that he or she had never, ever, seen the likes of Thursday’s storm (i.e. “I’ve been living in Bed-Stuy for 51 years and I’ve never seen nothing like this!”).

It was good. Very good. The coverage went on throughout the night and into the early morning. As might be expected, the Beast positioned camera crews at Penn Station this morning to intercept incoming Long Islanders. ‘How was your commute?’ shouted one CBS reporter to a passenger. ‘Fine. Just fine,’ she replied. Undaunted by such a positive response, the reporter kept his head and nailed the commuter with a follow-up: ‘But, last night was horrible, right?’ The commuter smiled, shrugged her shoulders as if to say, ‘such is life’ and continued on. Damn. That was not good. There was no hype. No fear. No indication that this particular person’s world hadn’t been crushed like so many trees.

But, back in the studio, all was well. The weatherman beamed as he relayed the news that the National Weather Service was conducting an investigation and would decide sometime later today if, in fact, yesterday’s storm had been a tornado. Wow. A tornado in Manhattan? It simply doesn’t get any better for the Beast.

And, so, as the hype and ersatz concern in the voices of reporters began to fade away, the Beast began to hunker down. It was content knowing it had done everything possible to not only cover but, indeed, escalate the drama and hype of this gift from heaven. The Beast had been fed.

Sep 02

Thirty-four 90+ degree days is 33 too many

Let me go on record as saying I despise the Three Hs: hazy, hot and humid. The terrible trio  Thermomonsidewalk combine to turn the average Manhattan workday into a hellish tempest of melting macadam, short-tempered tourists and gridlocked traffic.

The modern Manhattan Summer bears little resemblance to the kinder, gentler ones of my youth. It's replete with carbon monoxide, toxic ultra violet rays blasting through a depleted ozone layer and enough carcinogens to conjure up images of Chernobyl in Chelsea. And lest you think these are merely the rants of a middle-age meltdown, think again. Heat kills. The last great NYC heat wave killed 1,100 people in 1966.  And, that cannot be good for tourism.

According to The New York Times, the summer of 2010 went down in the National Weather Service's record books as the hottest ever in New York City. We've had six official heat waves, 34 days of 90+ degree temps and an average daytime temperature of 77.8 degrees.

Who needs Hades when you have Hell's Kitchen?

I've also had the misfortune to run headfirst into the hottest summers in recorded history for St. Petersburg and Moscow, Russia, respectively. And, as our Russian tour guide so eloquently put it, “Your Mr. Albert Gore was sure right about his world warming.”

Aside from a latter-day George Hamilton trolling the Westhampton beaches in search of some unsuspecting parvenu, an octogenarian suffering from poor circulation or a middle-aged Lolita sunning herself on the Jersey Shore in hopes of hooking-up with The Situation, I can't imagine anyone enjoying this horrific heat. As my business partner, Ed, so eloquently puts it, “This blows!”

As for me, I'm hunkering down, riding it out and waiting for that first crisp, cool day in October when Manhattan truly comes alive. When it does happen, and it will, I'll crank up one of the
most evocative tunes I know: Billie Holiday's 'Autumn in New York.'

Summer in the city? You can have it.