Dec 15

The best possible preparation for a career in PR? Being a Mets and Jets fan

A Tip o' RepMan's cap to Sir Edward Moed for this idea.

 Forget about four years of undergraduate study at Syracuse, Northeastern or The College of  Charleston. And, don't stress about landing world-class internships at say, Ketchum, Coyne or Airfoil. If you really want to succeed at public relations, just adopt the New York Mets and Jets as your teams of choice.

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Here's why: rooting for the Mets and Jets perfectly parallels a career in PR. Both the Mets and Jets were built to disappoint their fans. Cheering for them toughens one up, opens one's mind to the harsh realities of the world in which we live and teaches one to bounce back from the most devastating of failures.

Think about it. PR is rife with ups and downs. And, like the 1969 World Series and Super Bowl victories by the Mets and Jets, respectively, the highs in PR can rival a long hit of crystal meth (that's anecdotal evidence, BTW). But, the unexplained client firings, the unwarranted editorial 'thumbs down' from PR Week's Keith O'Brian in 2006 and the countless serial prospects who pick your mind clean of ideas and then leave you hanging, can transform a Charlie Chuckle to a Debbie Downer in a heartbeat. And, those heartbreaks beautifully mirror the average Mets and Jets' seasons.

Rooting for the Mets and Jets is superb training for PR. I do not exaggerate when I say the resiliency that comes along with being a long-suffering Mets/Jets fan has made me a better public relations executive. I'm able to maintain a steady keel when others tend to panic. I treat small wins for what they are and don't allow myself to hop on the roller coaster ride that is the average day, week, month or year in PR.

I thank the Mets and Jets for toughening me up. That thick skin has served me well for years of 100 percent growth and 20 percent decline. It's also made me increasingly philosophical as I watched an over-achieving 2010 Mets team peak this past June before plummeting in July. And, it's been an invaluable asset as I've winced in pain as the once high-riding, trash-talking 2010 Jets have crash landed in a particularly ugly way.

So, do you want to succeed in PR? Switch your team allegiances now. You'll hate the decades of losing, but you'll thank me one day for the lessons in stoicism you've learned along the way.