Aug 23

For every APCO, there always seems to be a Command PR

(Tip o' RepMan's rock climbing helmet to Julie Farin for this blog idea.)

Kathy Cripps, president of The Council of PR Firms, recently waxed poetic about APCO's Alg_spin_crowd high-profile role in H-P's dismissal of CEO Mark Hurd (a knee jerk reaction based on poor counseling in this blogger's opinion, BTW).

In her blog, Kathy opined that PR no longer needs to aspire to gain a seat at the C-suite table because we already have. I posted a response to the effect, “Well, maybe, some have. But, we still have a long, long way to go.”

PR IS making great strides and, regardless of APCO's questionable counseling, we ARE being invited to attend more and more strategic decision making pow-wows. But, virtually no one knows it.

Thanks to Hollywood, the average American still thinks PR consists of little more than celebrity party planning, intra-office 'Jersey Shore' type dramas and mindless, bubblegum-chewing girls manning the phones.

The latest travesty is being broadcast on E! and is called 'The Spin Crowd.' It follows the exploits of Command PR, its histrionic owner, Jonathan Cheban, and his manic staff. Cheban says his new show is different than its predecessors and depicts PR as: “We're not just sitting there, wearing all black and looking depressed,” he said. “We're a lot more exciting. We're out there working it. We go to the Hamptons. We're in Miami. We're in planes and yachts, and the girls always look gorgeous and fashionable.” Hmmm, that does sound much more like the PR that I know. Ed, for example, rarely wears black. And, the man is “always working it.” Ted, now that I think of it, always seems headed to the Hamptons to counsel some mysterious client. And, me, well I do my best to look gorgeous and fashionable each and every day.

I jest. But, shows like ‘The Spin Crowd’ do real damage to PR's image. This is purely anecdotal to be sure, but I guarantee the average college or university PR major is much more likely to watch ‘The Spin Crowd’ and be sucked in by the drama than they are to scan the pages of The Wall Street Journal and analyze the APCO/H-P story (which, BTW, contains enough accusations of sexual hijinks, financial malfeasances and other good “stuff and things” to grab the attention of even the most ADD-addled 21-year-old).

Our industry leaders can write all the self-congratulatory blogs they like. The fact is, though, that Americans understand LESS about public relations today than ever before. Oh, and by the way, shame on PR Week for naming Kelly Cutrone one of the 25 most influential people in PR. If you aren't part of the solution, PR Week staffers, you're part of the problem. Question: will we see Jonathan Cheban vying with Richard Edelman for the coveted top spot in your 2011 rankings?

Jun 20

When push comes to shove, the bottom-line is still the bottom-line

I attended a fascinating panel discussion Wednesday night at Manhattan’s Penn Club. The event was co-hosted by the Arthur Page Society and the Council of PR Firms, and focused on the former’s recent white paper booklet, entitled: ‘The Authentic Enterprise.

The Authentic Enterprise should be must-reading for every PR professional. It addresses the emerging role of the chief communications officer and includes interviews with 31 chief executive officers (a superhuman feat in, and of, itself).

The findings point to the CCO’s emerging role in a world of social media and transparency. The panel included such luminaries as: Harvey Greisman of Mastercard, Paul Jensen of Weber Shandwick, Valerie DiMaria of Willis, Roger Bolton of APCO and Maril McDonald, who runs one of the sharpest communications consultancies in the country.

The group believes we, as an industry, are better positioned than ever to help the corporation ‘interact’ with each and every constituent audience. They also believe CEOs ‘get’ the importance of social media, are concerned by its lack of control, but turn to the CCO for guidance (which is a big win for the industry).

For me, though, The Authentic Enterprise panel/white paper discussion literally lacked a bottom-line component. Sure, the CEO will turn to the CCO in times of reputation crisis and, perhaps, to engage with Web 2.0 audiences in new and more meaningful ways. But, the CEO’s 24×7 world revolves around one fundamental issue: satisfying the Street.

Roger, Valerie and Harvey did a good job in addressing my questions about how The Authentic Enterprise connects to an ROI-driven C-suite. But, frankly, I was left wanting more. So, here’s hoping the Page Society commissions groundbreaking research on an ongoing basis. I’d love to read a follow-up entitled, ‘The authentic, bottom-line focused enterprise.’