Nov 26

I’d give ‘e’ an ‘A’

I just finished reading a hilarious book called ‘e’. Written in 2000 by a veteran of the British advertisingE_5
wars, ‘e’ follows the adventures and misadventures of a fictitious London ad agency called Miller Shanks.

Like ‘Who moved my blackberry?‘ the plot unfolds in a series of e-mails between agency management, the creative group, executive headhunters, office services and new hires.

Unlike ‘Who moved my blackberry?’ ‘e’ gets into office politics, office romances and office images/reputations. There’s the technology-challenged boss, the backstabbing creative director, the burnt out hippy of an art director, the nerdy office services manager and a whole bevy of sexually active personal assistants. They all act, and react, to the stresses of a major new business pitch while jockeying for power with one another.

To call ‘e’ a page-turner does it a disservice. I found it alternately riveting and rollicking. And, I related to just about every character, having worked for, or with, carbon copies of each.

‘E’ is a little dated and uses some Brit-specific jokes and phrases, but it’s well worth the time and effort. It’s also the kind of book I’d like to one day write myself since it reinforces the absurdity of the workplace and self-important types who too often frequent the hallways.