Dec 06

Curious? I think most guys would be repelled

Have you seen the TV commercial featuring Britney Spears and her new line of perfume called ‘Curious’? InCurious_2
the spot, Britney makes eye contact with some hunk and then, seconds later, is embracing him in her peculiarly passionate, but sleazy, way.

My first thought: what woman would wear Britney’s perfume? My second thought: what guy would ever find this a turn-on?

I can imagine the scene: a guy and girl are connecting. Things are progressing nicely. The guy is totally intoxicated with the woman and whispers in her ear, ‘I love how you smell.’ She sighs, and says, ‘It’s Curious by Britney Spears.’

Ouch. Talk about a buzz kill. Game. Set. Match.

What sane guy is going to want to hook-up with a woman who wears the perfume of America’s sleaziest and most unstable celebrity? If I hear that response, I bolt for the fastest exit, post haste.

What marketing genius thought ‘Curious’ was a smart line extension? Who’s the target market: emotionally unstable, drug and alcohol-addled girls, aged 18-25?

There are great new product ideas, good new product ideas and just plain bad ones. Curious perfume by Britney Spears belongs in a category of its own I’d label: ‘ugly.’

Oct 02

Growing up Spears

Life is tough enough without added burdens. That said, and in light of yesterday’s custody ruling againstBritney_spears
Britney Spears, could you imagine being one of her kids?

Those poor, if privileged, souls not only have the misfortune of having two highly dysfunctional parents. They also have to overcome the horrific image tsunamis their mom and dad have created.

Sure, the Spears/K-Fed kids will have every creature comfort money can buy. But, they’ll also have to deal with the emotional baggage that comes with an out-of-control pop star diva mom and a hanger-on/gold digger dad.

It takes years and years to build an image and reputation. And, as we all know, only a nanosecond to blow to bits. So, how brutal must it be to start life with at least one, if not both, arm(s) tied behind one’s back?

I’d like to think the Spears/Federline youngsters will turn out just fine, but the odds are heavily stacked against it.

They’re both years away from having to strike out on their own. But when they do, they’ll always have to deflect questions about their dysfunctional parents. And, that’s a high price to pay for someone else’s fame.

Sep 13

RepChatter #43 posted

Rep_logo_2Steve and Ted discuss the image of young pop stars and the roles they play in the reputation of affiliated networks.

The discussion is centered on pop icon Britney Spears and High School Musical’s Vanessa Hudgens. They both have been heavily scrutinized in the news for their recent misfortunes. Britney for her lackluster, lip singing performance at the MTV Video Music Awards, and Vanessa for her scandalous photos posted on the internet.

How will the actions of these young celebrities affect the reputation of their associated networks, MTV and Disney? Was MTV to blame for Britney’s debacle on stage? Can Disney afford to part ways with Vanessa, a major piece to their billion dollar franchise?