Apr 25

The Pope comes with a message, but does he leave with followers?

Steve and Ted sit down with guests Darryl Salerno and Dawn Lauer to discuss the Pope’s recent visit to theRepchatter_logo_2
states. 

The discussion centers on the Pope’s recent delivery of the message of the Catholic Church and how it resonates with the people in the states.

Was the pope’s visit a success from an image and reputation standpoint? Did the press favor him in news coverage?

Apr 21

Judging the success of a CEOs trip

Intent on shoring up a slow, but steady decline in one of his most important markets, a CEO recently paidPopebenedictjpg
it a whirlwind visit.

He met with prospective and existing customers as well as those who had chosen one of several competitive models. He also set aside time to hold a few job interviews and made it clear he was not only CEO, but director of human resources as well. The local media followed his every move in their best paparazzi imitation, prompting some to wonder what all the fuss was about.

The CEO followed textbook crisis communications by apologizing for past product flaws and suggested a new quality control process to lessen the likelihood of such issues in the future.

There was a lot of positive buzz swirling about as the CEO made his departure from the key market: his meetings had gone well, media coverage was universally positive and early indications hinted at possible market share improvements which, after all, was the trip’s purpose in the first place.

But, the Catholic Church’s two fundamental flaws, celibacy and pedophilia, remain in place, with the harsh restrictions of the first paving the way for the pernicious reality of the second.  Papal visits remind me of client retreats: everyone gets together for a short while, drinks the corporate Kool-Aid, get all charged up and then return to their jobs with absolutely nothing having changed.

It was nice to host the pope but, until he changes the basic dogma, this trip will be judged at best as a short-term marketing success. Your eminence, you need to work with the product engineers to fix the system. Then, and only then, can marketing really deliver on future visits to key markets.

Mar 11

Travel agents, tollbooth attendants and now Catholic priests

It’s easy to see why career opportunities are less than ideal for travel agents and tollbooth attendants.Full
Technology is literally wiping both off the face of the earth.

But, when it comes to ‘other worldly’ matters, who would have guessed that priests may become an endangered species? A new survey by Milan’s Catholic University revealed 60 percent of Italian Catholics no longer go to confession. Thirty percent see no need for an ‘intermediary’ and another 20 percent feel uncomfortable with the priests’ role as middleman between the sinner and God.

The Milan survey comes as no surprise. After decades of scandals involving the priesthood, why should anyone feel comfortable opening up in a confessional? In fact, ‘confession-avoidance’ is a classic cause-and-effect of the Church’s poor image and reputation.

But, with the confessional becoming less and less popular, I wonder how priests will spend their free time? Maybe the Garden State Parkway Authority is still accepting resumes for their few remaining tollbooth attendant openings?

Thanks to Greg Schmalz for the idea.