Jan 30

Here’s why some surveys lack credibility

The media may say otherwise, but they have an insatiable appetite for surveys. Which is why we publicSurvey
relations types churn them out in endless quantities. Some are well done and contribute to thought leadership. Others tell you what you already know. A precious few actually break through and identify new and noteworthy trends.

Then there are those like this one from Cision that simply defy logic and strain credulity.  It reports that General Motors finished SECOND in Cision’s annual corporate reputation index just behind Microsoft.

Talk about stupifying! General Motors is the second most admired corporation in America? Is this the same company that has handed away its market share year-after-year to Toyota? Is this the same company where management is totally insulated from reality and continues to churn out inferior products year-after-year? Is this the same company that helped turn Detroit and the state of Michigan into a 2008 version of ‘The grapes of wrath’?

I’d love to know what hallucenogenic drug the Cision survey respondents were ingesting when they selected GM for such an accolade. It has to be some kick-ass stuff.