Jan 12

January 12th is an important date in the image and reputation wars

There are a number of reasons why today, January 12th, is an important date for me. One reason, in particular, pertains specifically to image and reputation.

January 12 - superbowliii-19692 It was January 12, 1969, that the New York Jets defeated the Baltimore Colts to win their first, and only, Super Bowl victory (stay tuned on the latter, though).

It's an important image and reputation milestone because, up until January 12, 1969, the mainstream sports/business establishment hadn't taken the upstart American Football League seriously. Created in 1960, the AFL had been seen by most as little more than a circus.

But, by 1965, the tides had turned. Fueled by the signing of Joe Willie Namath and other top college players, the AFL began earning a modicum of respect. In fact, NFL Commissioner Pete Rozelle was forced to concede that his league's championship was no longer a 'world's' title, and agreed to a match of each group's best team.

The first two contests were blowouts, with Vince Lombardi's Green Bay Packers humiliating the Kansas City Chiefs and Oakland Raiders, respectively.

Ah, but then came January 12, 1969, and Joe Willie's Super Jets. The Jets win wasn't just a sports victory but, in fact, a seismic sea change for the AFL's image and reputation. Within a few years, the two leagues merged to create the NFL as we now know it.

It's nice to reflect on past glories while reveling in the knowledge that today's Jets are in the thick of the playoffs (while the hated Giants are cooling their heels on the sidelines).

Considering the fact that the reverse is almost always the case, I'm reminded of a quote from the Ken Burns documentary about the Civil War.

At the very end of the war, a Union soldier who happened to be black, was watching a column of captured Rebel prisoners pass by. Suddenly, he spotted his former master. The black soldier smiled and said, 'Bottom rail on top now, massa.'

I think I speak for Jets fans everywhere when I say to our Giants counterparts: 'Bottom rail on top now.'