Aug 23

For every APCO, there always seems to be a Command PR

(Tip o' RepMan's rock climbing helmet to Julie Farin for this blog idea.)

Kathy Cripps, president of The Council of PR Firms, recently waxed poetic about APCO's Alg_spin_crowd high-profile role in H-P's dismissal of CEO Mark Hurd (a knee jerk reaction based on poor counseling in this blogger's opinion, BTW).

In her blog, Kathy opined that PR no longer needs to aspire to gain a seat at the C-suite table because we already have. I posted a response to the effect, “Well, maybe, some have. But, we still have a long, long way to go.”

PR IS making great strides and, regardless of APCO's questionable counseling, we ARE being invited to attend more and more strategic decision making pow-wows. But, virtually no one knows it.

Thanks to Hollywood, the average American still thinks PR consists of little more than celebrity party planning, intra-office 'Jersey Shore' type dramas and mindless, bubblegum-chewing girls manning the phones.

The latest travesty is being broadcast on E! and is called 'The Spin Crowd.' It follows the exploits of Command PR, its histrionic owner, Jonathan Cheban, and his manic staff. Cheban says his new show is different than its predecessors and depicts PR as: “We're not just sitting there, wearing all black and looking depressed,” he said. “We're a lot more exciting. We're out there working it. We go to the Hamptons. We're in Miami. We're in planes and yachts, and the girls always look gorgeous and fashionable.” Hmmm, that does sound much more like the PR that I know. Ed, for example, rarely wears black. And, the man is “always working it.” Ted, now that I think of it, always seems headed to the Hamptons to counsel some mysterious client. And, me, well I do my best to look gorgeous and fashionable each and every day.

I jest. But, shows like ‘The Spin Crowd’ do real damage to PR's image. This is purely anecdotal to be sure, but I guarantee the average college or university PR major is much more likely to watch ‘The Spin Crowd’ and be sucked in by the drama than they are to scan the pages of The Wall Street Journal and analyze the APCO/H-P story (which, BTW, contains enough accusations of sexual hijinks, financial malfeasances and other good “stuff and things” to grab the attention of even the most ADD-addled 21-year-old).

Our industry leaders can write all the self-congratulatory blogs they like. The fact is, though, that Americans understand LESS about public relations today than ever before. Oh, and by the way, shame on PR Week for naming Kelly Cutrone one of the 25 most influential people in PR. If you aren't part of the solution, PR Week staffers, you're part of the problem. Question: will we see Jonathan Cheban vying with Richard Edelman for the coveted top spot in your 2011 rankings?