Having just returned from the most excellent PRSA Counselors Academy spring conference, I was greeted by no fewer than three (count 'em, three) handwritten notes.
I'll bet I don't receive three handwritten notes in a quarter, so opening three in a day was, well, a trifecta of sorts.
All three came from fellow counselors: Eric and Shanny Morgenstern of Kansas City, Sydney Ayers of Golden, Colorado, and Dana Hughens of Raleigh. All three were short, sweet and to the point. But, the words and thoughts meant so much more to me precisely because they were written on paper.
Handwritten notes tell me a great deal about a person. I already knew Eric, Shanny and Syd were great people. But, I'd just met Dana.
How cool is it that Dana decided to use a handwritten note to follow-up to our brief meeting in Palm Springs? And, taking Dana's decision one step further, how smart is it to write a letter to totally distinguish oneself from the competition? For example, Ed 'Measuring Up' Moed just lamented about the poor interviewing skills he'd seen from three recent jobseekers. I'm guessing here, but I'll bet not one of the applicants followed up their Ed meeting with a handwritten thank you. It's subtle. But, it's huge.
Eric, Shanny, Syd and Dana aren't looking for jobs. They're just friends who took the time and effort to tell me they cared. And, in today's information overloaded world in which we live, that's huge. Thanks guys! I owe you a handwritten response.