Jul 09

Who’s to blame when we’re all at fault?

Is there a more disgusting spectacle on television than the now-annual Nathan’s Hot Dog eating contest?Hot_dog
As almost everyone knows by now, the contest’s goal is to challenge contestants to ingest as many hot dogs as possible within a given time frame. Cash awards are enormous. The competition is fierce and the media coverage has escalated into, dare I say it, a veritable feeding frenzy.

Juxtapose this truly gross spectacle against the reality of our country’s childhood and adult obesity epidemic and one is left to ponder: what’s become of corporate social responsibility and/or good old common sense?

Why are ESPN, CNN and all the major networks airing segments from the franks feast yet paying short shrift to the latest set of recommendations from the American Academy of Pediatrics? Alarmed at the wave of obese kids in our nation, the nation’s most influential group of pediatricians is recommending that docs start testing overweight kids for high cholesterol at the age of two!

It’s absolutely mind boggling to contemplate that some of today’s kids are already in trouble within 24 months of leaving the womb. On the other hand, it’s not so surprising at all.

Why is Nathan’s dismissing the health and well-being of our country’s kids by promoting a hot dog eating event that literally sickens contestants and viewers alike? Why are the sports channels and mainstream news networks covering the spectacle with jocular, lighthearted segments? And, why are Americans attending the event in person and watching it on TV?

You know our country’s out of control when no one takes responsibility for mitigating a disaster like this. If I were asked, I’d allow the event to continue (free speech, and all, etc.), but I’d display all sorts of warning labels, posters, and admonitions as well as have myriad spokespeople available to warn viewers, readers and listeners to avoid hot dogs if they have any hopes of leading a long and healthy life. I’d also run a few, up-close-and-personal case studies of morbidly obese Americans who’ve gorged on garbage like hot dogs and paid the ultimate price.

To paraphrase the Bard of Avon, the fault lies not in our stars, but in our stomachs. Nathan’s: stop promoting unhealthy eating. ESPN and others: stop publicizing this crap. My fellow Webizens: wise up and stay away from junk like hot dogs. We’ve got to stop the madness now.

Jun 14

You can fight City Hall

It’s heartwarming to see Kellogg’s pull its Saturday-morning advertising support of six food products, Fruitloops_2 including Apple Jack and Fruit Loops.

The products, which are chock full of sugar and other nasty stuff that can contribute to childhood obesity, may also be removed from the market entirely if Kellogg’s can’t re-constitute them and make the gook less, well, gooky.

I’d gladly stand-up and salute Kellogg’s for this seemingly strong statement of corporate social responsibility, but based on the New York Times article, their actions seem to be based more on self-preservation and less on altruism.

So, the actual ‘hats off’ salute goes to the two consumer activist groups who made sure their message and multimillion dollar lawsuit threats reached the corner office in Battle Creek, Michigan. It’s nice to know that average people still can make a difference.

Thanks to Rob Longert for the idea.