Sep 07

What’s In a…?

Today's guest post is by Peppercommer Ann Barlow, President West Coast

Several years ago, Steve and I started collecting some of the wonderful names we’ve come across Hoggima over our years with Peppercom.  Some sound musical, others highly descriptive, and a few just plain unfortunate (Juan Bosom comes to mind). On this last unofficial day of summer, I thought I’d look through the collection and share a few of our favorites.  Our goal is to have enough someday for a book. 

I remember beginning the collection with the name of Debjani Deb, who runs EmPower Research.  I just love the idea of starting and ending a name with the same name.  Of course, that same synchronicity worked for the parents of the other Peppercom founding partner when they named him Ed Moed.   Other names have wonderful balance, even when they don’t begin and end like Debjani’s and Ed’s name.  Newman Tang, for example.  Or Willburger Udo. Very east meets west, no?

The beauty of first names is, of course, that they imply choice.  Short of a legal solution, it’s tougher to change some of the interesting surnames we’ve encountered.   Someone sent an email a couple of weeks ago with the last name of Death.  Has a certain finality to it, no?  The head of communications for Toyota has the last name of Colon.  Unfortunate, especially with all of the, uh, crap, that company’s been through this year.  Perhaps worse, I came across a guy named Bert Wank.  I can only hope he doesn’t live in England.

But my favorites are the names that are particularly descriptive.   I was copied on an email, for example, from a woman whose last name is Walkup.  I hope she lives in an Upper East Side brownstone. We’ve done some work with a woman named Paula Paradise.  Not only heavenly, but fine alliteration, too.

One of our all-time favorites almost doesn’t seem like it can be real: Diane Light Waight.   She’s in marketing, which I guess is better than, say, law.  Or medicine.  Wonder if she boxes.

What names have you come across?  Send them our way and we’ll include them in the book.