Jun 24

An Ice Cream Campaign Worth Screaming For

Today's guest post is by Kristin Davie, Peppercom JAE. 

Ben&Jerry(2) There are three people a girl can count on to carry her through any heartbreak- her father and good ole’ Ben and Jerry. 

Turns out, Ben & Jerry’s doesn’t just help mend a broken heart, they’re not half bad at social media either.

To commemorate the creation of its New York Super Fudge flavor, the Ben & Jerry’s NYC Scoop Truck has been making its way around Manhattan delivering tasty, frozen treats- over 500,000 samples in 6 weeks.  What better way to celebrate the 25th anniversary of such a flavor staple than in the city that served as inspiration?

Every Wednesday, Ben & Jerry’s accepts suggestions from hungry Manhattan tweeters as to where
Ben&Jerry(1) they should stop next- and after a great group tweeting effort (including a rather persuasive picture of some hungry Peppercommers), Peppercom was fortunate enough to be paid a visit yesterday.

The campaign is a great example of social media reinforcing brand loyalty.  Not to mention, it made publicists out of everyday consumers, as more and more people took to Twitter to spread the message and encourage friends and office mates to submit a 140 character pitch of their own.

Yes, we took the tweeting pretty seriously.  There’s a rumor I pumped my fists in the office kitchen when I heard the good news (DISCLAIMER- I’m from New Jersey), but who could blame me?  Cold, delicious ice cream is a welcome reward when the temperature is nearly 90 degrees outside. 

At the end of the day, Ben & Jerry’s reminded me that I shouldn’t limit myself to picking up a pint when a boy breaks my heart.  The brand can help make some happy memories, too- just check out the smiles on all of us. 

Jan 23

Next, we’ll find out the pope really isn’t Catholic

How depressing to learn that fortune cookies originated in Japan, not China. One wonders if this meansFortunecookie
the Benihana-type Japanese restaurants will start serving fortune cookies with that cup of tea and vanilla or chocolate ice cream? And, will the Chinese restaurant delivery guys no longer include fortune cookies along with those amazing chips and duck sauce? God, I hope not.

Talk about the world turning upside down!

With Chinese fortune cookies the latest ‘institution’ to fall by the wayside, what’s left to cling to? How long will it be before we learn that:

– The pope really isn’t Catholic?
– A bear really doesn’t relieve him/herself in the woods?
– Pigs fly the friendly skies?
– Snowball fights are routine in Hell? 

It’s enough to make me pour another glass of chard and wonder what my next Japanese fortune cookie will predict.