Aug 18

Steven Slater, The Reality Show

Today's guest post is by Julie Farin

JetBlue flight attendant Steven Slater has become the latest media magnet due to his dramatic  “take this job and shove it” exit from Flight 1052 at New York’s JFK airport last week, following Airplane-exit his public obscenity-filled rant involving a rude passenger who allegedly injured him while retrieving her carry-on baggage from the overhead bin (ignoring Slater’s instructions to remain seated).

Just 48 hours after this well-publicized incident, the social media was all a-Twitter and divided. There were those who called Slater a hero, a man who should have been applauded for fulfilling every disrespected working person’s fantasy.  Others thought him more of a zero, whose actions were reckless and dangerous.  JetBlue, on the other hand, suspended the 28-year airline veteran and two days later issued a light-hearted statement on their company blog basically announcing that they couldn’t comment on the situation due to the ongoing investigation.

I am surprised that JetBlue did not swiftly issue a statement apologizing for their employee’s rogue behavior (right or wrong, there were 100 witnesses who heard his eff-ing tirade over the PA system) while they collected all the facts.  This was the airline’s opportunity to reiterate how seriously they consider the safety of their passengers and their employees, instead of treating Slater’s public meltdown as somewhat of a joke, as the tone of their statement seemed to suggest. 

Clearly, this man was beyond stressed and frustrated by having to deal with the bad behavior of ill-mannered passengers day after day.  But, as they say, it comes with the territory of a job that deals with the public. Perhaps JetBlue should mandate stress-management seminars for flight attendants as part of its on-going training (if it hasn’t already).  For the record, I recently traveled on JetBlue round-trip from JFK to San Diego, and it was a wonderful experience.  In fact, I plan on flying JetBlue again next month.

Regardless, Mr. Slater has become an overnight celebrity with all the traditional and social media attention (buy your "Save Steven” t-shirts here!)    And it now seems that he has hit the publicity mother lode:  Hollywood publicist Howard Bragman has announced he is representing Slater, losing no time fielding offers for book deals, endorsements, and reality TV shows.

Hey, if the Jersey Shore cast’s antics can be celebrated on TV, why not a harried flight attendant? 

Julie Farin is a Public Relations professional based in New York with expertise in TV, entertainment, magazine publishing, and the media in general.  She is a news and information junkie, Godfather aficionado, and proud to admit that John Lennon is her favorite Beatle.

Jun 07

Give the cute one his props

Guest Post By Julie Farin (@JulieFarin)


June 7
In a White House ceremony recently, Paul McCartney was awarded the Gershwin Prize for Popular Song, which was created by the Library of Congress to honor artists “whose creative output transcends distinctions between musical styles and idioms, bringing diverse listeners together and fostering mutual understanding and appreciation.” Part of this honor recognizes McCartney for making “an impact far beyond music through his humanitarianism and activism around the world, which are emblematic of the spirit of the Gershwin Prize.”

A writer for NPR Music, Tom Cole, questions whether Sir Paul actually deserved this honor in the absence of his equally talented songwriting partner John Lennon, since The Beatles music catalog is comprised predominantly (with a few exceptions) of Lennon/McCartney tunes.  Cole challenges us to name a post-Beatles McCartney song that “holds even a dim candle to what they wrote together.” Furthermore, he feels that Lennon was the true humanitarian and activist, not McCartney, saying it’s unfair that “the Library’s website does not even mention John Lennon’s name.” 

While Lennon’s activism during the Vietnam era has been well-documented, most notably his 1969 anthem “Give Peace a Chance” still being used today in anti-war rallies, McCartney has also stood behind causes he feels strongly about, such as Animal Rights and Meat-Free Mondays.

Regarding his post-Beatles body of work, I would argue that “Live & Let Die,” “Here Today” (which he wrote for Lennon in 1982 and still performs in concert) and “Maybe I’m Amazed” are among McCartney’s finest compositions. Although the Library of Congress website might not have mentioned Lennon by name, President Barack Obama certainly made sure he did on the night McCartney was honored.

John Lennon has always been my favorite Beatle. But no one is implying that Lennon was less of a songwriter than McCartney by bestowing this honor on Sir Paul, who turns 68 on June 18th. And while the work McCartney has produced and continues to produce in the 40 years since the Beatles dismantled may not be everyone’s cuppa English tea, even the staunchest Macca foe would have to admit that the man and his music have staying power. Let’s see if anyone remembers Lady Gaga 40 years from now.

“In Performance at the White House” airs on PBS July 28 at 8 pm ET/PT.

Apr 10

Instant karma’s gonna get Chase



There's a particularly infuriating and, in my opinion, totally off-base commercial bombarding my San Francisco hotel TV set. It's from JP Morgan Chase and is intended to introduce local Chase banking to the Bay Area.

That's cool. But, they've chosen a cover version of John Lennon's 'Instant Karma' as their background music. Now, I'd defer to far more knowledgeable Beatles' experts such as Syd Steinhardt and Julie Farin, but Lennon's song was all about the brevity of life. 'We all shine on. The earth, the moon and the stars,' wrote Lennon. His lyrics underscored the brevity of life and not, unless I'm badly mistaken, a celebration of it.

Chase, though, depicts a bunch of happy-go-lucky people jogging, swimming and cavorting in a carefree way set against Lennon's ominous warning that, 'Instant karma's gonna get you.'

Maybe Chase is just setting consumers' expectations and the instant karma in this case is the credit crunch? Maybe they're suggesting yes, go ahead and invest your hard-earned money in our retail banks. But, don't blame us if it disappears overnight.

Instant karma should 'get' whatever creative team created this loser of an ad campaign.