Oct 01

Show me the money

Having competed in various 5K, five-and-a-half mile marathon races this Summer, I’ve begun wonderingSteve
where my entry fees actually go.

Each race has eight or nine corporate sponsors, so I’m assuming the banks, car dealerships and pizza parlors are picking up the race-specific costs and t-shirts/medals for racers. But, what about the ’causes’ themselves? What percentage of my dollars actually end up in the charity’s coffers?

I’m not suggesting any shenanigans, but I am surprised at the lack of transparency. I think race organizers should do more than merely posting finishing times on their web sites (and, possibly, sharing profits from the various local photographers who hawk photos of runners crossing the finishing line).

Entry fees are now typically $25, $30 or more. I love to run and feel good that I’m helping worthwhile charities in the process. But, the blood, sweat and tears would be all the more gratifying if I was sure my bucks were ending up in the right pockets. So, here’s a call out to race organizers near and far: ‘show us the money.’ It will help your image and reputation, and speed my mental and physical recovery.