May 13

A market research company that doesn’t do market research

I love irony. The thicker, the better. How rich, then, is this voice mail?
Phone_call_2

“Hey Melissa, this is xxxxxxx xxxx calling from xxxxxxxxxxx. Um, I had been speaking with Dandy, and uh, I had been speaking with Steve Cody before he left Peppercom, um, regarding market research with you guys. So when you have a moment if you could give me a call at xxx-xxx-xxxx. If you want to check us out online before you call we’re at xxxxxxxxxxx.com. Thanks, Melissa.”

This poor guy not only believes that ‘…Steve Cody no longer works for Peppercom, but he’s also trying to pitch his market research company’s services to our very own Melissa Vigue. Ouch!

No need to expound on the damage a market researcher who doesn’t do market research can wreak on a market research company’s image and reputation (and, try saying that line three times fast).