Jan 03

A different type of New Year’s resolution

DSCN5007 'Tis the season for resolutions, so I figured I'd share mine.

Unlike many, I have no need to quit smoking, lose weight or tackle new physical challenges. Ice climbing, long distance cycling and stand-up comedy fill those ‘voids’ very nicely, thank you.

My resolution is more of an emotional one. I resolve not to let professional and personal setbacks upset me to the degree they have in the past.

If a significant client cuts us loose, so be it. If a close friend decides to cut me off, c'est la vie. And, if the Mets continue to cut a wide swath through the N.L. East's cellar, that'll be ok, too.

I won't these other pet peeves bother me either:

– The Lexus 'December to Remember' TV commercials. Is there ANYTHING more obnoxious?
– PR awards' programs that allow large agencies to submit countless entries and dominate each and every category.
– Endless NJ Transit train delays.
– New Jersey's horrible image. The real armpit of the tri-state area is Wrong Island.
– Sarah Palin's nonsensical, moronic statements.
– Politicians who refuse to work with one another to solve our nation's ills.
– PR Week's hagiographic cover profiles of chief communications officers (the only thing missing are the halos).
– The latest transgression by a Catholic priest.
– Yet another heating or air conditioning glitch from the fine folks at 470 Park Avenue South.
– Unsolicited e-mails from new business rainmakers, database management experts and a certain Mr. Brown from Nigeria who needs my banking information in order to transfer some $7 million into my account.

So, bring on the New Year and its challenges. I pledge not to overreact to disloyal clients and friends or rude and uncommunicative NJ Transit train conductors.

If I should find myself slipping though, I know I need only schedule a few days of ice or rock climbing with Art Mooney (www.mooneymountainguides.com). It's the single best cure for what ails me and the best way for me to assure I deliver on my 2011 resolutions.

So, how about you? What are your 2011 resolutions?