Sep 28

Fair, balanced and well compensated

TODAY'S GUEST POST IS BY PEPPERCOMMER BETH STARKIN.

A post in Monday's POLITICO highlighted an interesting issue in that four of the anticipated  GOP candidates for the 2012 election are currently on FOX’s payroll.  This raises several concerns from both a communication and reputation standpoint, with the overarching issue that this essentially gives each of these potential candidates the opportunity to be paid to disguise Fox-news-gop their campaigning as news.  Despite the “fair and balanced” tagline, being on FOX’s payroll offers these politicians an opportunity that is anything but. 

Unlike other candidates, who will have to answer to reporters who may question their stances and proposed policies, these individuals have free reign to spread their messages without needing to answer to anyone but themselves.  In fact, no-compete clauses in the contracts of each pretty well guarantee that they won’t have to answer tough questions from other journalists, as they are forbidden from appearing on other stations.  When no one can challenge you, it’s pretty easy to keep your reputation intact and make the case that your solutions are best.

And what about the other candidates?  Is it fair that they will be up against a competitor who has unbridled access to the media, who in fact is being paid to share his/her opinions and publically stump?  I dare say, no.  They will have to fight that much harder to gain even the same level of recognition as their commentator competition, much less support for their stances and agendas.

As for all the other media outlets, they are stuck between a rock and a hard place.  How can you cover an election when you don’t have access to many of the expected candidates?  Is it fair to throw down the gauntlet and openly question stances and positions when the person being questioned isn’t available to answer?  Can you just ignore legitimate concerns because someone can’t appear on your station? 

Unfortunately, it’s the American people who are ultimately hurt because they can’t get access to the full picture about our candidates for the most important job someone can hold in this country.

Feb 08

Youth could hold key vote to presidential election

Steve and Ted discuss the remaining presidential candidates and the impact of young voters on theirRepchatter_logo
candidacy. 

The discussion centers on the candidates efforts to reach the younger generation.  Which candidate creates the most appeal to younger voters?

Are there digital capabilities that can be utilized to reach the masses?  Will there even be enough attendance at the polls from the younger audience to create an impact on the elections?

Jan 10

What car would they drive and what music would be playing on the car radio?”

We usually wrap up our corporate positioning projects by asking internal and external respondents whatCar
an organization might look like if it came to life and, once alive, what car would he/she drive and what music would be playing on the radio. The results help us shape the tone of the subsequent PR campaign (i.e. A response such as “…We’d be Arnold Schwarzenegger driving a Hummer” would dictate a different program tone than, say, “…I see us as Audrey Hepburn tooling around in a Jaguar convertible.”).

So, based upon their images and reputations, I thought I’d adapt the ‘car/music’ game and apply it to the leading presidential candidates. Here goes:

– Hillary Clinton would be wheeling around in a tough, boxy black Volvo. Nothing frilly for Hilly. Just something safe and sturdy that will take her straight to 1600 Pennsylvania Avenue. And, since Sen. Clinton is so dependent upon the female vote (yet insists she doesn’t play the gal card), she’d be listening to Helen Reddy’s ‘I am woman.’

– Barack Obama would be driving a sleek Lexus. Boasting smooth lines, cool handling, and a sweet turning radius, the Obama luxury car’s radio would be tuned to some sort of upscale jazz from Thelonious Monk.

– John Edwards strikes me as a little man who would be most comfortable in a little car. So, let’s place him behind the wheel of a yellow Volkswagen whose speaker system is blasting some Southern rock anthem like ‘Free bird.’

– John McCain is true-blue American and would be driving a midrange Ford or GMC, the type you rent from Hertz and beat the hell out of for the duration of your trip. McCain’s music would be late 1960s and heavily influenced by the Vietnam War. So, I’m guessing it’s Barry McGuire’s ‘Ballad of the green berets.’

– Rudy Giuliani is a one issue candidate whose car reflects his limitations. It’s a huge Chevy Suburban that can only go in one direction, is impervious to dents and nicks and knows that it looked great for one, brief shining moment seven years ago. The music: either Journey’s ‘Eye of the tiger’ or Pat Benatar’s ‘Love is a battlefield.’

– Mitt Romney reeks of conservatism (not that there’s anything wrong with that, mind you). So, Mitt’s driving a conservative, family-focused mini van. Like Mitt, the car’s boring and bland, and colored brown. The music would be something like Debbie Boone’s ‘You light up my life.’

– Mike Huckabee strikes me as a real gladhandler who’s warm and fuzzy on the outside, but struggling to control a hair-trigger temper. (In fact, Huckabee’s the candidate I’d pick as most likely to engage in road rage). Huckabee’s zipping around in a Jeep and his radio station is jumping back-and-forth from evangelical, pro-creation anthems to Rush Limbaugh’s latest diatribes.

Projecting a candidate’s car and music of choice is lots of fun. And the nice thing is there is no right or wrong. So tell me what you think. Do you see the candidates differently? If so, what sort of car/music do you envision?