Nov 02

Safeguarding the brand of you

Far too many young PR professionals have inflicted ‘image’ wounds on themselves, their agencies andWired
their clients by not grasping the subtleties of digital communications. Now comes further proof that the image you save may be your own.

Hundreds of ‘lazy’ publicists were just ousted by Wired. Their transgression: not familiarizing themselves with either the publication or the individual Wired editors. As punishment, the editor listed each and every offender’s e-mail address and said he’d blacklist them moving forward. Sadly, this public humiliation will now follow these individuals as they move from job to job.

Haste makes waste (as does sloppiness). Wired was right for calling out the lazy publicists. It’s a painful, but hopefully productive way for these individuals to learn the importance of safeguarding ‘the brand of you.’

Thanks to Stephanie Chaney for the idea.