I can remember walking into a restroom many years ago and seeing my entrepreneurial boss bending
down to pick up paper towels. He not only scooped them up, but also used them to mop up the sink and clean the mirrors. I was stunned.

He spotted me staring at him and sniffed, “Clients and prospects use this men’s room. If they think we don’t care about little details like this, they’ll think we won’t care about the little details of their business either.” I laughed at the time, but I’m not laughing now. Especially when I see the condition of some men’s rooms, ours included.

My boss was a successful businessman whose firm was eventually acquired after a 25-year run. What separated him from most was an understanding that an organization’s image and reputation is impacted by every aspect of the ‘customer’ experience. As a result, he not only fussed over client service, but also the maintenance of everything from the front-end reception area to the, well, back-end restroom. And, he never became too busy or too successful to pay attention to the details.

I’d like to think I’m somewhat the same way. That’s why, if you timed it right, you’d see me picking up newspapers, paper towels and other flotsam and jetsam in the Peppercom restroom. It all matters in the image and reputation wars.