Joining the PRSA Counselors Academy has turned out to be the single best business investment I’ve ever made. And, unlike my 401K and stock portfolio, it’s increased in value over time.

Attending the Counselors Academy Spring Conference is an investment in your business that you wouldn’t want to miss in a normal year and one you can’t afford to miss in a difficult year.

I’ve been a member for 15 years or so and was invited to join the executive committee four or five years ago. I can point to millions of dollars in revenue that’s come our way as a direct and indirect result of Counselors Academy introductions. I can also point to priceless friendships that I’ll have for the rest of my life as a result of the Academy.

If you’ve been in the business for 10 years and are interested, give it very serious thought. Making any sort of investment in these uncertain times is risky, but I can’t think of a safer, smarter choice for any owner of, or executive with, a small, medium or large PR firm.

In addition to learning best practices for running a business and managing people, you’ll be able to hang with some of the smartest people in the world. And, these guys also know how to have a good time. Go to Palm Springs. You can thank me with a drink at the La Quinta bar.

Click on this link to access all conference brochure content on the CA website .